Amy Powney

For instance, we used natural organic farming practices for our natural fibers and replacement of synthetics or virgin synthetics like polyester.

There's many more, but they're just some of the solutions.

This was also designed for two reasons.

It was designed as a kind of benchmark for my team, so we had kind of goals to work to, but it was also to help educate the consumer

Most online stores, when you shop, you can filter them by size, color, fit.

But for us, we also let you filter it by attribute and material, trying to put ethics and aesthetics in that same conversation.

But only once I'd implemented this, and it took a long time to do it, and we were very proud.

But what I also realized is that we just made a better version of an existing system which was broken.

It's the best of, but it's still take, make, use and lose.

And so now I realize we have to add another link to that supply chain and join it all together and create a circular system.

And by that, I mean so many things.

But for an example, if we're going to cut a tree down and we replace it, could the replacement add more value back to the forest?

What about if regenerative and organic farming practices could become the new normal and each picker's lives nourished along with the soil itself?

And then new links could be added for every aspect of the business.

What if we looked at profit and loss, for instance?

What if we turned that into pay it forward?

What if we reimagined the concept of success?

They say we eat a credit card's worth of plastic every week with the microplastics.

And when all is said and done, we won't be able to eat money.

For me, the answer is very simple.