Anders Fredriksson

We were building and growing quite well during the accelerator.

At the same time as we were sort of going towards a demo day for the accelerator, we were approached by Outbound Works.

So during Dreamforce, I had a beer with Outbound Works founder, or one of their founders, Ben, and we were talking about our different strategies and goals for our companies, and we realized that we were essentially trying to achieve the same thing.

So that was in 2018.

Yeah, so the first initial launch of what eventually became ProLeads, that was in 2010.

So eight years of struggling.

Yeah.

Downs and all that.

I'm a bit rusty now on my product pitch, but essentially it was automated sales development.

The product allowed you to personalize emails at scale for the purpose of B2B sales.

You're going out, you're

Every B2B company, they want to do some sales, then they're going to hire some sales development reps, essentially.

And those reps need tools to be able to do their jobs.

And we were one of those tools.

I don't remember, to be honest, the exact... It wasn't... A range is fine.

It wasn't incredible growth in terms of revenue because we had a major problem, which was part of the decision to sell, actually.

So...

The way I'd like to describe it is that we developed this sort of... Imagine that we built this perfect race car that was like race-tuned Ferrari that was perfect for driving on the track.

But the problem is that we were selling it to people that just got their driver's license and didn't really know how to drive that product.

Um, so that was like one of the main reasons why we wanted to, um, see what we can do.