Anders Fredriksson

And, and maybe, uh, I'm not sure.

Do you want me to go into that right now?

I think it was flat or maybe just a little bit up.

The biggest problem that we had was churn.

It was bad.

I think over the whole year, maybe 50% of the customers we sold to churned, so terrible.

Yeah.

There was a lot of problems with the product itself.

It wasn't the problem with what it solved because it solved a real problem and it solved that problem really well.

The problem was sort of in between there where how do you get your customers and your users to use the product in the way that it solves their problem.

And we were not really great at doing that.

So right before the acquisition, we actually sort of revamped the whole company, rebranded it as Hexa.

We brought on a new co-founder, and we also actually made a small acquisition in that process.

I'm happy to dive into that more.

No, no, no.

So this was actually... When was our interview again?

Yeah, so this was in 2017.

So sort of in the summer that year, we did a little bit of restructuring.

We got a new co-founder on board as well as...

named Brendan Short.