Andreas Welsch

And some early wins.

It could be, you know, things where we process resumes, where we review them, where we rank them to help recruiters get through candidates faster or, you know, tailor job descriptions, make sure they're free of bias or as free of bias as they can be and as inclusive as possible.

So it really depends on the business function and the business area.

But I think as long as we can make it tangible, you should also then measure what is that return that we expect and that we're actually seeing.

So a couple of things, maybe first an additional point to your earlier remarks about the cost, right?

Yes, even if vendors raise the cost, so does inflation, right?

And inflation raises the labor cost as well.

So as long as you're on the positive side of that equation and getting a return on investment, even an increase in vendor pricing.

And I think a lot of times we actually see the opposite.

Vendors dropping the price should have a positive impact on your ROI as well.

Right.

Yes.

So then from the marketing point of view, look, if you look at your social media feed, what do you see?

A lot of AI generated posts, AI generated comments, AI generated engagements.

If you go to YouTube, you find dozens of videos about content.

faceless content machines.

Use APIs of, first of all, an LLM to create a script and a story for a short video, 30 seconds, then use another API to create the images, use another one to animate them, add some AI-generated music, push it out to TikTok, get millions of views, and get your revenue that way as a creator.

Yeah, right?

So this is already happening.

And is the answer more faster?