Andreas Welsch

I don't think it is, right?

Yes, that is a business model, like bookmills and other examples that we've seen in the past.

But just cranking out more content, I don't think adds the value that people are looking for specifically online.

when it's either authentic content, when it's thought leadership, or even for things like marketing copy.

I mean, what does it mean if we can crank out 10 times more if the quality is bad or if people see through it and say, well, you know, somebody just copied that or pasted it right out of chat GPT.

So we need that human element, but we should absolutely use AI to help us more, you know, become more productive in that sense.

You know, you asked about goosebumps.

So for me, many goosebumps, many goosebumps moments that I've had over the years, but the one earlier this year for me was automating my own content workflow, going from podcast to newsletter to social media pieces to shorter snippets and so on.

And from probably spending about three to four hours every week doing many of the tasks manually, I'm down to a minute and 19 seconds for the core workflow, right?

And then it's another 30 minutes to review the information, right?

Sure.

But not three or four hours spending time to repurpose or refactor content.

Yeah.

And yes, there's a lot of AI there.

And personally, I believe, especially as a thought leader in this space, if you've already said this in an interview, in a podcast, the information is out there.

So I personally find it's absolutely fair game to use AI to repurpose the content.

and summarize it and put it in different formats because it is still your own thoughts.

But are you adding really something new if you are summarizing it?

Not really, right?

You added something unique and insightful in this conversation.