Andrei Mincov

And so I started my company, still the only firm in the world that offers trademark registration services with a guaranteed result for a guaranteed budget. Really what we do now is we help entrepreneurs, whether they're zero figure entrepreneurs or they're five, six, seven, eight figures. protect what they think will become their legacy. That's really what big brands are.

And so I started my company, still the only firm in the world that offers trademark registration services with a guaranteed result for a guaranteed budget. Really what we do now is we help entrepreneurs, whether they're zero figure entrepreneurs or they're five, six, seven, eight figures. protect what they think will become their legacy. That's really what big brands are.

You're building something that goes beyond you, the founder, and you build a brand that, if you're lucky, thousands and millions of people are going to know, remember, and love and trust. To me, really, trademarks, yeah, there's a money part to it that increases your valuation. It does a billion different things.

You're building something that goes beyond you, the founder, and you build a brand that, if you're lucky, thousands and millions of people are going to know, remember, and love and trust. To me, really, trademarks, yeah, there's a money part to it that increases your valuation. It does a billion different things.

But it also builds that legacy that allows you to build something that you'll be remembered.

But it also builds that legacy that allows you to build something that you'll be remembered.

Okay. I'm going to give you a definition that you won't find in the books, but I'm going to give you a definition that I think makes sense. A trademark is a legal right for you to stop someone else from using a brand similar to yours to compete with.

Okay. I'm going to give you a definition that you won't find in the books, but I'm going to give you a definition that I think makes sense. A trademark is a legal right for you to stop someone else from using a brand similar to yours to compete with.

So a brand really could be your name, could be your logo, could be your tagline, could be whatever you feel will identify you from the crowd of competitors who do the exact same thing or something similar to you. But That word, phrase, or image that you want to be your brand does not really become your brand until you can legally stop others from popping you, right?

So a brand really could be your name, could be your logo, could be your tagline, could be whatever you feel will identify you from the crowd of competitors who do the exact same thing or something similar to you. But That word, phrase, or image that you want to be your brand does not really become your brand until you can legally stop others from popping you, right?

And the only way to do that is by getting that trademark. If you get a LLC or a corporation registered, that doesn't protect your brand. If you set up a website or get a domain name, that doesn't do it. If you set up a social media profile, that doesn't do it. If you put a TM symbol next to your brand, all it does, it tells them, well, I wanted this as my brand.

And the only way to do that is by getting that trademark. If you get a LLC or a corporation registered, that doesn't protect your brand. If you set up a website or get a domain name, that doesn't do it. If you set up a social media profile, that doesn't do it. If you put a TM symbol next to your brand, all it does, it tells them, well, I wanted this as my brand.

But really, you can't do very much with it. Once you file the trademark, once it goes through, that's when you have that legal paper that says, that's my. And that's really what a trademark is. What it's not, it doesn't protect the idea of your business or even copy my business model. But the name, the logos, the taglines, that's what trademarks protect.

But really, you can't do very much with it. Once you file the trademark, once it goes through, that's when you have that legal paper that says, that's my. And that's really what a trademark is. What it's not, it doesn't protect the idea of your business or even copy my business model. But the name, the logos, the taglines, that's what trademarks protect.

Well, copyright is more about content, like books, videos, music. That song that the radio station stole, that was copyright infringement. Software. Copyright cannot protect brands, which is why sometimes people say, well, you know, you can just send yourself a letter with your name. and not open it, and that's going to protect your brand. It's not, because that's not what copyright is about.

Well, copyright is more about content, like books, videos, music. That song that the radio station stole, that was copyright infringement. Software. Copyright cannot protect brands, which is why sometimes people say, well, you know, you can just send yourself a letter with your name. and not open it, and that's going to protect your brand. It's not, because that's not what copyright is about.

Really, there's a reason they came up with the trademark law, because when the businesses were starting hundreds of years ago, it was hard for people to do. And so initially, they had this what's called common law rights of passing off, when if you were making shoes and you would put a brand on them,

Really, there's a reason they came up with the trademark law, because when the businesses were starting hundreds of years ago, it was hard for people to do. And so initially, they had this what's called common law rights of passing off, when if you were making shoes and you would put a brand on them,

And someone would copy you to have some recourse to go to court and prove this guy is trying to copy. But then when we went through industrialization, we started getting those factories and became progressively easier for people to build something similar. They realized we need a more robust way for people who invest and spend money building that brand to protect it.

And someone would copy you to have some recourse to go to court and prove this guy is trying to copy. But then when we went through industrialization, we started getting those factories and became progressively easier for people to build something similar. They realized we need a more robust way for people who invest and spend money building that brand to protect it.