Andrei Mincov

And so they came up with, let's make it easy for people who care about their brands, protect them. And so let's allow them to register it in some registry that's going to have a list of active trademarks. They're going to say who owns them. You know, now today things are getting even harder for brand owners because competition is fierce.

And so they came up with, let's make it easy for people who care about their brands, protect them. And so let's allow them to register it in some registry that's going to have a list of active trademarks. They're going to say who owns them. You know, now today things are getting even harder for brand owners because competition is fierce.

What used to take years for you to build as a brand presence is It can now take days. You can set a website in a matter of days. You can have AI populate all those pages, and you're out there. The question is, how do you make sure that what you came up with stays yours? And that's what trademarks are all about.

What used to take years for you to build as a brand presence is It can now take days. You can set a website in a matter of days. You can have AI populate all those pages, and you're out there. The question is, how do you make sure that what you came up with stays yours? And that's what trademarks are all about.

Well, the second type is unfortunately more common. People wait too long before they realize, hey, my brand might actually be worth something. So with Trademark Factory, the first thing we do when someone becomes a client is we do a comprehensive search to confirm that whether this brand is trademarkable or not. Oftentimes, we have to tell them, you know what? Great brand. It's not yours, really.

Well, the second type is unfortunately more common. People wait too long before they realize, hey, my brand might actually be worth something. So with Trademark Factory, the first thing we do when someone becomes a client is we do a comprehensive search to confirm that whether this brand is trademarkable or not. Oftentimes, we have to tell them, you know what? Great brand. It's not yours, really.

It's someone else's. You can't have it anymore. And It's usually, you know, it's pretty dramatic because nobody wants to hear that. They say, well, I did my search and I found nothing. Well, because you don't know how to do searches. We do. And so we found this. And so the most painful is when we tell them, you know what? You said you've been running this business for three years.

It's someone else's. You can't have it anymore. And It's usually, you know, it's pretty dramatic because nobody wants to hear that. They say, well, I did my search and I found nothing. Well, because you don't know how to do searches. We do. And so we found this. And so the most painful is when we tell them, you know what? You said you've been running this business for three years.

This other trademark that we found, these guys just filed it six months ago. And they're like, so if I filed my trademark seven months ago, I would have have it? Yep. Yep. That is really the most painful news to deliver because it's a self-inflicted one. They just waited too long. They made their run known to too many people. And at some point, like imagine this.

This other trademark that we found, these guys just filed it six months ago. And they're like, so if I filed my trademark seven months ago, I would have have it? Yep. Yep. That is really the most painful news to deliver because it's a self-inflicted one. They just waited too long. They made their run known to too many people. And at some point, like imagine this.

Imagine if Elon Musk was an idiot and for whatever reason, he chose to not trademark Tesla. And anyone, you or me, could just go up there, follow that trademark and own it. Can you imagine how much money you or I would make, but just by saying, you know, Tesla, I own it now. You can't make cars and call them Tesla. Or you can just buy this trademark off of me.

Imagine if Elon Musk was an idiot and for whatever reason, he chose to not trademark Tesla. And anyone, you or me, could just go up there, follow that trademark and own it. Can you imagine how much money you or I would make, but just by saying, you know, Tesla, I own it now. You can't make cars and call them Tesla. Or you can just buy this trademark off of me.

Yeah, because trademarks office doesn't care about anything outside of their own system. So if you haven't filed your trademark, they're going to approve unless the person who came up with the lemonade, what's called opposes the mark. So they have to go and it's almost like a lawsuit within the USPTO system. And if they can prove that their brand.

Yeah, because trademarks office doesn't care about anything outside of their own system. So if you haven't filed your trademark, they're going to approve unless the person who came up with the lemonade, what's called opposes the mark. So they have to go and it's almost like a lawsuit within the USPTO system. And if they can prove that their brand.

was made known to a significant number of people across the states, they can win. It's going to cost them a lot of money. It's going to cost them a lot of time. They could have easily prevented by just filing first. But they also have to somehow find out about you. And here's the bigger problem.

was made known to a significant number of people across the states, they can win. It's going to cost them a lot of money. It's going to cost them a lot of time. They could have easily prevented by just filing first. But they also have to somehow find out about you. And here's the bigger problem.

If it's a lemonade stand, if it's not federal, usually what it's going to mean is that the shirt and socks office is going to say, you know what? Great. Where are you selling your stuff? I okay, so what it's going to mean is that this guy who copied you will have coverage all across the US as a federal trademark, but you will have a license to continue selling your lemonade in Austin. Oh, geez.

If it's a lemonade stand, if it's not federal, usually what it's going to mean is that the shirt and socks office is going to say, you know what? Great. Where are you selling your stuff? I okay, so what it's going to mean is that this guy who copied you will have coverage all across the US as a federal trademark, but you will have a license to continue selling your lemonade in Austin. Oh, geez.

Right? And so really, like I said, the whole idea of Trademarks was to give brand owners who care about their brands an easy way to protect them. And the assumption is if you didn't do it, you probably don't care about it very much because it's so easy to do. Use the tools that we gave you.

Right? And so really, like I said, the whole idea of Trademarks was to give brand owners who care about their brands an easy way to protect them. And the assumption is if you didn't do it, you probably don't care about it very much because it's so easy to do. Use the tools that we gave you.