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Andrew (CEO of Creators Inc.)

๐Ÿ‘ค Speaker
634 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

There's just a lot of guys.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Mainly the Red Bull.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

I'm a very fear-based person.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

When I started the business, I was like, this ain't going to last six months.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

This girl takes her top off and her fans see it.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Like, what's left?

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And that same client has grown and grown and grown and grown and grown like 20 straight quarters.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Wow.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

And what I've discovered is that it's not about what you look like.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

The reason why my company is called Creators Inc.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

is because we are looking to work with good content creators.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

If you make good content, somebody will discover you on their FYP or, you know, the Explore page.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

They'll watch 10 of your videos and start to feel like they know you.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

The only fans, the only people who would give a shit would be the people we went to high school with, who would be like, what the fuck is he doing out there, right?

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Like, showing his balls, you know, like...

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

But it's the C word, context, right?

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

Like I had some of the most attractive looking people coming to us, couldn't make two pennies.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

You've got Trisha Paytas sitting in her car eating Korean food all day, like making a million dollars a month because she's connecting with the people.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

They start to feel like they know them.

Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504

That's where engagement comes from.