Digital Social Hour
Andy Creators Inc: AI in Marketing: Are We Doing It Wrong? | DSH #1504
22 Aug 2025
Chapter 1: What is the main topic discussed in this episode?
They didn't know how to make a 30 second, you know, animated commercial that captures your attention.
Chapter 2: What insights does Andy share about his early life and entrepreneurial journey?
That's where the fuck we're at right now with with AI. Like my CMO sent me a fucking chat GPT output like this today. I was like, well, are you fucking kidding me? At least tell it to make this digestible to me. It's not your original thought anyway. Like that's so not pee, but that's where we're at right now. You know what I mean?
All right, guys.
Got Andy, CEO of Creators Inc. here today. Welcome to Vegas, man.
Chapter 3: How did Andrew build the largest OnlyFans management company?
Thank you, brother. What you doing in town this week?
The Watch King invited me out to do a convention. I have another buddy who's in the jewelry business. What are you doing out there, man? Are you working on the business? I started the business in Boston. And actually, Massachusetts jacked their tax rate up from 5% to 9%. I didn't know that. I didn't know that.
Chapter 4: What challenges did Andrew face while scaling Creators Inc.?
After your first million dollars in revenue. So you pay... 5% on your first million, then you pay 9% on every subsequent million, which really made no sense because the state over-collected taxes. So when that happened, I said, this might be an opportunity, like a reason to go to Fairrush. That's some liberal ideology right there, right?
Sounds like Cali. So for those that don't know Creators Inc, it's the largest influencer agency in the world, right? By gross revenue, yeah. That's impressive. And how long did it take to get to that level?
Chapter 5: How did Andrew leverage AI in his marketing strategies?
I started about five and a half years ago, right in, I would
let's call it January of 2020 during the pandemic.
Wow. So pretty fast growth. I feel like there's been agencies around for decades.
Yeah. It was really about the boom of OnlyFans. You know, I'm not going to, not going to beat around the bush. That's really what the catalyst was.
Chapter 6: What is the significance of influencer marketing in today's landscape?
The right time, right place, plus good execution. Yeah, absolutely. And I'm a little bit older. So I started the company when I was 35 or 36 years old. I'm 41 turning 42 now. So You know, a lot of my competitors and other guys in the space are in their early mid-20s and they're still excited about buying their first supercar and all this kind of stuff.
But I had that wave and, you know, I was really excited to just build a very stable service business.
And that's what happened. That's a good point because you already had the experience. You already built a company that had a billion dollars revenue prior to this, right?
Yeah, built and failed many times. So, you know, the experience is a big deal.
Someone hears this, like a billion in revenue, they're probably thinking, how did that one fail?
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Chapter 7: What future trends in content creation does Andrew predict?
You know what I mean? Yeah. Was that the phone business?
Yeah. So I'll back up a little bit. I grew up in Wayland, Massachusetts and my parents were doctors. I was always kind of alone, like by myself, you know, I grew up with a nanny and I'd go out in the woods and, you know, keep myself busy. My sisters were 10 years older than me. So I was kind of an oldie child. And so I was by myself a lot as a young kid.
Chapter 8: How does Andrew view the current state of AI in marketing?
And I remember really thinking that I had a lot of self-confidence because I was, you know, alone. I didn't kind of, you know, have a picture of the, the, the broader world. And I thought I was going to be a famous athlete or an actor or something. And then I went to public school and public school was rough for me. Uh, middle school and high school was not an easy town for me.
And I was very small. I actually, I actually wrestled 103 pounds. Uh, so, but, but I was scrappy. I was, I was, I was a good wrestler. And, um, But, you know, girls didn't like me and I'd get laid until I was 18 years old. And just high school was a tough time for me. But I'm in the locker room, junior year of high school, and a kid comes in. This is the year 2000, right?
So six years before Mark Zuckerberg even exists with Facebook, right? Like the dream was you go to college, maybe you ride the subway to Wall Street, you make 200 grand a year with your ball sticking to your leg in the summertime. And like, that's the dream, right? So entrepreneurship was not on anybody's kind of radar yet. And so this kid comes in the locker room and he's all excited.
And he says, I got into Babson college. It's the number one school for entrepreneurship in the world. And you know, Babson college was like around the corner from where I grew up. So I thought it was a shit school. I said, well, it's entrepreneurship, like a lung disease. And he goes, no, he goes, um, Arthur blank who founded the home Depot was fired from his job.
And he went to a coffee shop and wrote the business plan for the company. And now he's a billionaire. He owns the Atlanta Falcon cycle. That's what I want to do.
Hmm.
Somehow figure out how to get into this school. And I show up driving a Ford Explorer and Abercrombie and Fitch thinking that's as bling bling as the world gets. And then I see all these Arab kids driving Ferraris. And I said, what dorm are you in? They go, Habibi, I live at the Ritz. I got the fuck. So and one of these kids invites me to a nightclub, right? Freshman year.
So I go out to the nightclub. I didn't realize you needed money for a cover charge. I had no money. So I had to sneak. Yeah, I had to sneak in so I didn't have to pay $20. And when I get downstairs, there's a club called Aria.
I'm watching these kids pop Cristal freshman year of college and they've got black cards and it's just this that wrestler like competitive rush took over for me and I just started building building and failing businesses after that from from that moment on.
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