Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Andrew Fischer

๐Ÿ‘ค Speaker
117 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

And we also separate out to inbound versus outbound, right?

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

When our sales team is going out, they're working mostly with agencies.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

The inbound is going to have a lot higher churn overall just based on the nature of

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

low monthly fees and subscriptions.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

So on the business that we're focused on, we feel like we've got really healthy kind of core metrics.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

We've got a range, and again, I'm not inclined to share super specifics here in terms of our financials.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

Yeah, our healthier clients have over six-figure average lifetime value.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

And so when we factor in our customer acquisition costs, it's approximately...

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

120th of that.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

So we have a pretty healthy average return over the customer acquisition cost.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

So the unit economics are really strong, which we're excited to kind of continue to grow.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

Um, on the, if we're isolating and again, it depends on how we look at the cohorts, but your perfect cohort.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

Yeah.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

I mean, it can be on average, it's probably between two and three months.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

We have 10 full-time salespeople.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

And if you include our sales manager, and I still spend a lot of time with the team, we're probably 12 total.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

And then we have two people in the UK.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

And then we also have what we call client experience team.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

They're about the same size as well.

SaaS Interviews with CEOs, Startups, Founders
727: Why People Pay Him $10m+/year or $4 on Every $10 in Ads Managed

And they're going to do everything from onboarding, training, teaching self-service clients how to run the platform, optimize it as well.