Andrew Heaton

Maybe we compete on quality.

I want to make sure I understand this.

So they were like $50 boards here.

They're $35 in China.

And because the boards are cheaper in China, the industry has just imploded here?

Yes.

But people can still buy it because you don't have to make your own board.

You don't have any shops.

They can still.

I mean, like, so the boards are cheaper now than they were when it was made in America.

Indeed.

And the result is there's fewer people skateboarding.

My guess would be that if you were to buy a keyboard today, like a piano keyboard, you're probably going to get a Casio or something like that.

I don't think that we've had like a limited amount of people learning piano or to use the woodshop example, like guitars are still abundant.

People are still playing guitar.

I don't know where they come from.

It wouldn't surprise me if they're not from the United States.

And it's because the boards are lesser quality, so people aren't skating as much?

So do you know culture works?

Yeah, but I don't want the government propping up culture.