Andrew Horne

We prefer to keep that a little tighter to the belt.

We're in some conversations right now.

It was 2020.

All right.

So Nathan, when's your birthday?

October 3rd.

October 3rd.

So on October 3rd, imagine what it would feel like to wake up on your birthday and one of your best friends sends you an email.

You open that email.

There's a big play button.

You click on it and that opens a video montage of 20 of your closest friends and family members who've all recorded a one minute video telling you why they love you.

So you watch that thing and just like 82% of our customers, you cry tears of joy because that's the most meaningful gift you've ever received in your entire life.

So that's a tribute montage.

And eight years ago, we built the first ever collaborative video montage platform that turned what used to be a 15-hour laborious process into a 15-minute enjoyable one.

We are selling direct to consumer, but one of the things and like why, you know, especially when we're talking to investors and partners, it's like why we are somewhat of a SaaS product is because like, not only do we have subscriptions for enterprise partners, you know, everyone from Bed Bath & Beyond to 1-800-Flowers, you name it.

But also there's a baked in virality to our product where just the way that you had talked about that graduation tribute, this is not a traditional consumer product.

It's really, if you're creating a tribute, you're inviting on average 31 of your friends, family, and coworkers to join you in the process.

And so because of the baked in viral coefficient of the product, every customer that we acquire is actually getting us a new customer in the process, which is a cool part of our growth, which most of it is truly kind of baked into the product that way.

Yeah.

So, you know, I mean, I would have to look to my product lead and my marketing.