Andrew Horne

I just know that like our main KPI around the virality, it's like, you know, 85% of our new user growth is coming through the virality of the product itself.

And so as long as we're keeping that above one, like I'm happy.

And so in terms of like what actual percentage of those is converting, I'm not sure the actual number.

So we are, last month, I don't have that information in front of me.

Yeah, would be 300,000 last time I looked in March.

Yeah, so there's really two tiers to it.

So it's a pay-per-use product so that basically she's either going to pay $29 to do it herself, $99 for someone on our team to edit that together.

And then we have add-on products, which would enable her to put that onto a bamboo sustainable USB or an LCD video card so she can deliver that video on a physical gift.

But then what's cool about tribute as well is that we have this social commerce element so that all of those people who are going to record videos not only have the opportunity to record a video, but they can also add a gift themselves.

So we have this gift card marketplace so that of all those people that you just experienced for that graduation tribute, imagine them all having the possibility to add a gift card to their video so that not only is the recipient going to open that video montage full of love and appreciation, but then after that, they're going to get another one and say like, hey, we're not done.

Here's all these gift cards you got from your friends.

Yeah.

So right now, about 60% of those people are converting to actually submit a video.

And of that 60%, right now you have about 10% of participants.

And this is a newer feature that's three months old.

So about 10% of those people are adding a gift card to their video, which is another huge opportunity for us to actually kind of improve the social commerce growth of the company.

Bestsellers, Amazon, Apple, Nike, 1-800-Flowers.

Oh, you know, because I think that what's cool about tribute is most people are doing this on bigger occasions.

So, you know, we, we don't want to give them kind of a choice overwhelm here.

So we just have basically the 10, 25 and 50 are your presets and then you have a custom, but our average gift card right now is actually $50 from those customers.