Andrew Horne

You know, so about 80% of our traffic comes through birthdays.

And so I would actually say that the biggest ones are milestone birthdays.

And so milestone birthday, I consider anyone that has a five or a zero at the end of it.

And then I think that those really do trigger as a very special instance for individuals where they're used to giving gifts there.

I think that a lot of people's kind of gifting for something like a wedding is oftentimes going through the actual, you know, the knot or Zola or the actual, you

I'm blanking on the term right now, but the registry.

There you go.

Yeah, so I mean, what was so great about Tribute is the reason that we started this was because I was fortunate enough to receive one of these that was hacked together by my girlfriend, now wife, Mickey, in 2014.

I was in the back of the room bawling my eyes out because it was so amazing.

When I went to tell her that this was the best gift I've ever received, I said, how'd you do this?

And she said, well, it sucked.

I had to email people hundreds of times, like hack those videos and iMovie.

And so immediately I realized that there was this incredible experience that I just had and that there was not a really great way to create this.

And I'd also seen other people doing this, much like you are for graduation.

And so immediately we had a very clear problem that we were solving.

Right.

There's this amazing experience, not easy to do.

Let's solve that problem.

And so in the process, I mean, you know, we've certainly fine-tuned the product itself, but the core mission of making it easy for people to create a meaningful group video montage has been there.

And then we've just looked into like, how can we actually improve the virality, the conversion?