Andrew Horne

How can we give other people who are contributing more opportunities to add a gift along with their video?

And then we've started to iterate it more and more.

of really tweaking the product so that it's more usable within the B2B workspace.

You think about the value of something like this for employee engagement and recognition.

We have companies that are using Tribute for every single one, five, and 10-year anniversary in our company.

We have companies that are using this for

every single employee who's onboarded their new team will record a video telling a little bit about themselves.

So they have a video montage to get to know everyone on a deeper level more quickly.

So we've tweaked it to make those types of subscription opportunities more available in the B2B space, which is a newer and really exciting kind of growth channel for us right now.

I had no idea because I was a nonprofit guy.

I'd started two children's nonprofits before that.

I had teams of five and 10 people.

And at that size, and especially it was really young.

I was 24 at the time.

I just had never really thought about employee recognition as a thing because we were so close to each other.

We hung out with each other that I didn't really think about the need to ritualize it.

And there was actually a pivotal moment when there was a really large company.

This woman had spent 35 years there and she was receiving a retirement tribute.

So she received this tribute and she sent a message to our team, which in 2014, there was four of us.

So we saw pretty much every email coming through the doors.