Andrew Horne

And just for context, how many today?

So right now we're around 50.

And that's 50, including our core team, as well as our experience team, which are the video editors and the customer service agents.

That's one of the different ways for tribute is that we've got 24 seven customer support.

We've got the hands-on white glove service for editing, which none of our competitors really offer.

And so I got this email from this woman and she said, I just wanted to let you know that this has been like literally the most meaningful gift I've ever received.

And then she finished her email with a sentence that I will never forget.

She said, I didn't know they cared this much.

I didn't know they cared this much.

And just think about that.

Like we'll spend one third of our lives working, right?

One third of our lives with our coworkers to spend 35 years of your life committed to a company, to a mission, to a cause, you name it, to not know how respected, appreciated you are for that work.

I was like, that's a travesty.

And in that moment, I realized the opportunity and the need to normalize this type of appreciation and recognition in these important milestone occasions.

It's just under that.

Yeah, you're close to it.

So we had a roller coaster of a ride through COVID.

We were running the company, we were stable from a revenue standpoint, but we're a smaller team of five people going into 2020.

And then COVID happens and imagine no one being able to travel birthdays.

All your graduations are canceled.