Andrew Jacoby

Right.

Well, the way we're able to do it, the way that we're able to work the model is we use labor efficiencies by going to... First of all, we're heavily using technology.

So everything that can be automated is automated.

We've built a model that handles all the sales ops.

all of the list building, everything included.

And we found that the best talent that we've been able to find for the spend is in Eastern Europe.

And this is after testing everywhere you can imagine.

Right.

Yeah.

If that were the case, we wouldn't be in business.

So I would have the same, I would have the same, I had the same prejudice in the beginning and then, but I'm a, I'm like a scientist.

So I don't, you know, I, I don't, to me, I'm, I'm do experiments and I might test that hypothesis and say, okay, well, I've got guys in the States cause I've hired in the States.

And then I've got guys in Eastern Europe, let's say, or guys and gals.

And, and if the results are better over there, even with the accent,

I'm going where the results are.

I'm going where I get the biggest ROI on my money.

I don't have an opinion beyond that.

I want the best return on my capital.

And the interesting thing also, Nathan, about this is that I could put you on the phone with two SDRs.

One would have an accent that's strong and the other one would have an accent that's weaker.