Andrew Revkin

They prescribe, they don't want their reporters to use any of those terms anymore.

They call it climate crisis, climate emergency.

Well, I wrote about the global heating.

thing more than a decade ago that's been around but you know so they're doing the what was the movie where the comedy the rock and roll comedy where he sets his his amplifier goes to 11 you know the idea that you turn up the rhetorical volume and that's going to change people's

And by making it about carbon dioxide, you're implicitly making it about fossil fuels, which implicitly gives you another great narrative, good guy, bad guy.

It's these big companies.

Folks can Google for my name, Revkin, and the words front page thought.

in the newsroom every afternoon.

Now we have a 24-7 news cycle, so it's different.

Back in the day, the New York Times, when it was a flourishing print institution, every afternoon there was a front page meeting and the big poobah editors would go in there and the desk editors come in with their pitches for the day.

And my friend, Corey Dean, who was the science editor for a chunk of my time, I remember having a conversation with her about some new study of, I think it was Greenland, the ice sheet.

And I laid it out for her and she said, where's the front page thought in that?

So we're all set up to look for that.

The scary bit.

And the news environment has gotten so much worse than 10 or 20 years ago.

At least you had filters and limited number of outlets, and there was some sense you could track what's good or bad.

There's lots of problems with that system too.

But now you have an information buffet.

So if you want to be alarmed or you want to be...

Stay in the tribe of those who think this is utter bull.