Andrew Steele

The proximity comes in in our use of things like location, real-time location data.

That could be from geofencing.

It could be from beacons.

combined with other things we may know about users from our customers' platforms like CRM, which we then analyze with our platform to engage based on the kinds of behavioral profiles that we can create from that data.

So relative to COVID, it's actually made what we do even more valuable to businesses because one of the biggest things, maybe the biggest thing that they're struggling with now is how do I get my customers to come back and how do I get my customers to come back more often?

And so by by communicating with them, by engaging with them using Lighthouse, you know, we're able to, you know, give them the ability to reach out on a very personalized level on almost one one to one level at scale, you know, to to create that comfort level to remind their customers that they're still.

It could really either be both.

Our focus right now is on local and regional businesses.

A lot of what we do, big global brands like McDonald's, like Burger King, Target, Best Buy, they're doing this kind of engagement today, but they're doing it with

A lot of technology spend and a lot of marketing spend.

And so what we've built with Lighthouse PE is a platform that's very accessible and, you know, cost effective for cost effective.

Yeah, so entry point's about 200 bucks a month and it scales up from there.

We price based on a recurring tiered fee based on the size of their installed base of mobile apps.

So everything we do from an engagement perspective is through their mobile apps.

Consumers never see Lighthouse.

We're projecting the brand of our customers.

A lot of them do.

And if they don't, we offer out templates that they can, you know, basically brand and skin and use in conjunction with with Lighthouse.

We're pricing based on the install base of that app.

So for example, if I'm a local beauty bar with three locations in town,