Andrew Steele

I've got my mobile app.

Maybe I have 10,000 users across those three locations.

Or if I'm a 10-state regional franchise, maybe I've got a couple hundred thousand installed users.

And so our pricing tiers based on that install base.

So the technology actually grew out of a marketing agency also here in Phoenix called Madison Ave.,

really as an answer to their clients' questions or issues that they're trying to resolve relative to retention.

And so the technology was built as a part of the agency.

But late last year, we made the strategic decision to start the process of standing up Lighthouse PE as its own company.

And that's a goal for us this year is to spin it out of the agency and really grow it like every other SaaS startup company.

Well, you know, the good news for me personally, I just joined the company back in last fall.

And by that point, the agency had really created clarity around the objective with Lighthouse PE and the spin out.

And so, you know, from where I sit, you know, we're not stuck relative to any of those things because we're spinning this out.

And it's, you know, it's effectively been bootstrapped.

The cap table is going to be very, very clean.

Who will be on it?

Will you be on it?

Yes, yes.

And the agency will?

The agency will, the team will, I will.

And then as we raise outside funding, you know, those investors will be on the cap table from there.