Andrew Warner

Like what, what is that revenue, more revenue and more growth coming from a different part of the space.

So if we see more revenue and more growth coming from some part of our business, we'll focus on, on that area.

What do you mean by that?

Like analytics or... I mean, if we make more money faster from one piece of the business than the other, then that's where we're going to keep doubling down and tripling down and going as much as we can.

Um, I think if we find a big enough problem, then people will be willing to pay enough for us to even hire more people to, to build it when there's a problem and it's a big enough pain, people will pay to see it solved.

So this founder of Cohova, I just happened to have talked to him a little while ago, so I'm using him as an example twice, but, um,

he found that people needed this stuff really badly.

And so they were willing to pay for it.

And that funded his development.

I think when you find a problem that people have, that's a big enough problem, they'll pay you even before the software is built, even before the solution is built.

And I think that that's where we're going to see it.

But frankly, even if we don't just doing creating bots and maintaining it for people and showing them a real return on investment, that's a strong enough business.

I've seen companies really thrive that way.

The big one is they send out way too much text.

So they'll hear me say, hey, you should set up a chatbot and they're going to set it up.

And then they send up way too much text and no one interacts with it.

And they say this whole thing failed.

I would suggest that when you're starting to think through this stuff, that you do a couple of things.

Number one, you say, look, if email's working for you, don't kill email.

If email's where it's at for you, fine.