Andy Arnott

Okay.

Prometheus Wellness.

They use us for listing optimization, which is our listing lightning tool.

So it's kind of like hold your hand SEO.

Like you put in your main phrase and it'll tell you, put this in your title, put these in your bullet points, put this in your description.

Exactly.

So it's like, I don't know if you've done any SEO on Amazon.

like WordPress, but there's like a Yoast, I think is the name of the plugin where it kind of like guides you.

It's similar to that.

Um, so it's, it's holding your hand, even if you know nothing about SEO to get you an SEO optimized listing.

Um, and then they also use, um, our, we have a traffic Titan tool, which is spinning up, uh, campaigns for Google PPC, but, um, integrating something called two-step URL, which, um, embeds a keyword, um, in those ads.

So when you drop on Amazon, you get some organic rank for those keywords.

Yeah.

Exactly.

So, you know, the Amazon A9 algorithm is similar to Google was like five years ago.

So they're kind of behind the curb.

So keyword stuffing is, you know, even though they tell you, you know, best practice not to do it.

We've seen over and over again that the companies that are doing that are the ones who are doing well.

I always like to use Stanley Tools.

I like to pick on them.