Andy Frisella

Maybe you're not making the money that you need to make.

Maybe you haven't made a single dollar yet, but are you having wins toward the outcome?

It's awareness.

The theme of this show is fucking awareness, okay?

You have to understand and tell yourself the truth, okay?

And, dude, like, this is real shit because your business plan might be fucking terrible, all right?

There's business plans that just ain't going to work.

They're not going to fucking work.

They don't have enough margin.

They...

There could be a gazillion reasons.

There's no interest.

Just because you start a business doesn't mean the market's going to reward it.

So you have to be able to be very honest with yourself, which hurts, right?

Like nobody wants to like be nobody wants to have an idea, admit to themselves that it sucks and say, OK, I got to change this up.

But it's necessary for building something that actually produces results.

And so in this situation,

You know, this is, this is, this is, I'll tell my story on this.

Okay.

Like, look, the first day I was ever in business, I sold $7.