Andy Frisella

But to the contrary of that, a lot of people will change things too often, too quickly, right?

So what ends up happening is, and I've used this example a number of times on the show, it's like running a marathon, okay?

You can never finish a marathon and get the reward of running a marathon if you start over every fucking seven miles, okay?

Or you get 15 and you say, oh, fuck, I could have done it better.

Let me start over, right?

You have to be very honest about how much progress you're making.

Is what you're doing viable?

Will the market take it?

Is there enough margin in it?

What's the volume of which I have to sell to make it worth my... These are all real...

data analysis metrics that you have to look into to separate emotion from your quote-unquote idea ideas don't mean fucking shit bro in fact if you want to watch how this works there's a really good documentary on uh enron on netflix right now that explains this the reason they fucking failed is because they thought that ideas won ideas don't win actions win okay reality wins um

sales win margins win market adoption wins these are real things that you have to pay attention to so um when you're starting out it can be very difficult to do that because one you lack experience you don't know okay two you're emotionally attached you want it to you you've already built the story in your head of what life's going to be like when you get there right so you're very emotional about it you already told your friends and families what you're doing yeah but dude listen

You should be emotional about where you're going, but you shouldn't be emotional about how the fuck you get there.

Okay?

So, yes, I want this life.

Yes, I'm going to do whatever it takes to get there.

Yes, I'm going to... I'll eat dog shit.

I'll sleep on the floor.

I'll fucking take no pay for 10 years.

Okay?