Andy Frisella

Whatever the fuck it takes, I'm going to get there.

But you have to be unemotional about the engine that's getting you there because sometimes you got a bad engine.

Sometimes it's not going to have the horsepower to get you there.

Okay?

So...

When we talk to someone who's in this situation, you've got to understand that aspect, but you also have to understand the aspect of time.

Yes, not everything will work, but

If the indicators are right and you're moving in the right direction and you're paying attention and you're having little wins and things are indicating, okay, people do like this.

I'm not talking about your fucking friends and family either.

All your friends and family will tell you bullshit.

Can't listen to them.

If you know them, can't listen to them.

Doesn't matter if you knew them from 20 years ago or five minutes ago.

or they're your dad or your mom, you cannot fucking listen to them, bro.

They will tell you bullshit, okay?

And they will tell you bullshit both ways because some of those people don't want you to win, okay?

So they'll talk you out of something.

Some of those people want you to win and feel good right now, but they're reinforcing something that's not going to work, okay?

So you have to fucking not listen to anyone but the actual consumer that you are unaffiliated with that is like legitimately either buying the product

or not.