Andy Frisella

And when you're first starting out, what ends up happening is people don't pay attention to those metrics.

And because like this guy says, I'm not making any money.

Things aren't happening.

They'll switch from thing to thing, to thing, to thing.

You know, they'll go one year down the road and be like, this isn't fucking working.

They'll go two years down the road.

They'll be like, this doesn't work.

I'm going to try something else.

And then that doesn't work for two years.

And then they try something else.

And then that doesn't work for two years.

And then they try something else.

And before they know it, they're 50 fucking years old and nothing's worked.

And they think it's them when in reality, they just don't let the fucking cake bake.

Okay.

You have to understand that time is a real component to success for very practical reasons.

one uh and the main one is that word of mouth takes time now we live in a great society where word of mouth can spread instantly but it still takes time we are very fortunate to live in this time because like when i grew my first business something with super stores that didn't exist so i had to create a good experience have someone go out to you know their friday night party or whatever right and hope that they have a conversation that comes up and where i get a good story and they recommend somebody

That's not the case anymore.

You can get that instantly.

So we could speed this process up tremendously.