Andy Frisella

Real AF, never created.

Companies that employ thousands of people, never created.

I mean, fuck, dude.

None of this shit would exist if I would have quit after three years when I wasn't getting fucking paid.

so and fortunately for me there was times where i wanted to quit that my situation didn't allow me to quit because i didn't have any other options so that gets into another principle you know zero option mentality in the beginning you may not have any other options you may not have something to fall back on that's a fucking blessing all right but as you become more and more successful more and more comfortable it becomes a game mentally that you have to trick yourself that you don't have another option like to this day

To this day, and people laugh when I say this, but I fucking truly believe it.

And what taught me this was my first 10 years where I had to fucking just grind it the fuck out.

will tell people i say you've heard me say this number of times i'm like bro i don't have a choice like if this doesn't work i'll be digging ditches i don't have any other skills and you truly believe that yeah well yes i do i feel like you do but i figure it out right like i've developed some other skills now like i'm a pretty damn good public speaker you know i could figure out something else but the point is is that in my heart and in my mind this has to work

Okay, and now it has to work because I got all these people relying on me, dude I got thousands of people fucking on my back every motherfucking day if I don't fucking win, bro They lose too.

So that is zero options, right?

So the zero option mentality evolves from you to the responsibilities that you carry and You have to keep that pressure on yourself to make sure that you don't get too comfortable to fucking flake the fuck out and lose your shit so

So yeah, dude, it's a learning curve and everybody who starts out, they always start out feeling like this guy does.

But the reality is, dude, if you got a good plan, you probably, I'm assuming he has a good plan, okay?

he probably just hasn't had enough time for the cake to bake.

And by the way, when I say there's businesses that won't work, most businesses can be made to work with just a few adjustments.

But if you come out with a widget that nobody fucking needs or wants,

It doesn't matter how much you market.

It doesn't matter.

You know, like, it just doesn't matter.

Pay attention.