Andy Frisella

That wasn't a real thing.

But you could make that promise and people would buy it.

And what would happen is, and this is actually the fundamental basis that our entire ecosystem and our fitness companies is based upon.

What would happen is people who struggle with their weight, and if you've ever struggled with your weight, you understand what I'm about to say.

would look for this solution and then this hack and then that next solution and they would try three or four of these weight loss solutions or these programs or these pills or this powder and they would never lose weight and then what ends up happening is they would just give up and they would say well it's just in my genetics and they'd start telling themselves a story about why it wouldn't happen which actually caused them to lose

all the rest of the potential for the rest of their lives of what they could live and how they could be.

And that's very damaging and ethically wrong.

And the whole fundamental basis, and I know the reason that we've been at the top of this game for decades now, is because we actually do what we're supposed to do.

We help regular people get real results.

And that requires fucking work, okay?

That requires effort.

That requires doing certain things.

And I think we've lost that in society,

As a whole, I think it's coming back a little bit now because people are realizing how much bullshit it is.

But, you know, we have so many of these people that appear to come out of nowhere and all of a sudden they're rich.

And when you have young people who are, and when I say young, I mean young in entrepreneurship.

They could be 30, they could be 40, they could be 50.

They're just starting out.

they see these people and they and they go out and they try these things and they don't work the same thing happens to them what happens is they say after three or four things they're like well i must not have what it takes it never occurs to them that they're being marketed to and they're being lied to and they're being misled which actually causes them to give up on their dreams which is incredibly damaging to culture and society because

That person's success would inspire so many more people in culture if they just understood the real path.