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Andy Kim

👤 Person
84 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That's a good question. So most people probably have not heard of a Go link, but the way to think of it is a URL shortener. The consumer version of this is bit.ly or tiny URL, but Go links specifically only work for people within the same organization. So whereas you would use bit.ly to shorten our URL for like marketing purposes to the general public, where anyone can click on that link.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That's a good question. So most people probably have not heard of a Go link, but the way to think of it is a URL shortener. The consumer version of this is bit.ly or tiny URL, but Go links specifically only work for people within the same organization. So whereas you would use bit.ly to shorten our URL for like marketing purposes to the general public, where anyone can click on that link.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

GoLinks only work if you and I work at the same company and the purpose is really to share resources between each other.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

GoLinks only work if you and I work at the same company and the purpose is really to share resources between each other.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah. And if you remember, Rob, when we were actually interviewing for TinySeed, you were questioning why do companies even pay for this, right? It's an interesting phenomenon. But the reality is this is a what I call like enterprise software tool that works independently. The larger the company is, the larger the problem becomes. So there's really three use cases.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah. And if you remember, Rob, when we were actually interviewing for TinySeed, you were questioning why do companies even pay for this, right? It's an interesting phenomenon. But the reality is this is a what I call like enterprise software tool that works independently. The larger the company is, the larger the problem becomes. So there's really three use cases.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I'd say company-wide, team-wide, and then individual use. But the way that we break it down between those three, sometimes there's good overlap. But really the fundamental problem is, hey, Rob sent me a resource three months ago, and I don't remember where he sent it. Email, Slack, he might have told me over... a video conference.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I'd say company-wide, team-wide, and then individual use. But the way that we break it down between those three, sometimes there's good overlap. But really the fundamental problem is, hey, Rob sent me a resource three months ago, and I don't remember where he sent it. Email, Slack, he might have told me over... a video conference.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But GoLynx basically helps you remember where to go because it's a human readable link most of the time that's a lot easier to recall.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But GoLynx basically helps you remember where to go because it's a human readable link most of the time that's a lot easier to recall.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

We don't store or host anything. Yeah. Got it. Yeah. And actually you would just type in go slash Anar's file and that would be it. You don't even have to do the tiny seed portion. Yeah.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

We don't store or host anything. Yeah. Got it. Yeah. And actually you would just type in go slash Anar's file and that would be it. You don't even have to do the tiny seed portion. Yeah.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, this was started back in the early to mid 2000s at Google. We actually have a very cool kind of interview with a couple of the people that started this at Google on our website. You can check that out. But basically, folks at Google were asking to set up these redirects So they would say, hey, I have a holiday party I'm planning for all of Google.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, this was started back in the early to mid 2000s at Google. We actually have a very cool kind of interview with a couple of the people that started this at Google on our website. You can check that out. But basically, folks at Google were asking to set up these redirects So they would say, hey, I have a holiday party I'm planning for all of Google.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

It's really hard to communicate this to 10, 20, 50,000 people. And it's going to be go slash holiday party 2007, for example. And they just communicate that to Google. And these engineers were setting up these redirects internally for Google. And they thought, let's set up a service for this so that anyone can just self-serve themselves.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

It's really hard to communicate this to 10, 20, 50,000 people. And it's going to be go slash holiday party 2007, for example. And they just communicate that to Google. And these engineers were setting up these redirects internally for Google. And they thought, let's set up a service for this so that anyone can just self-serve themselves.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And what ended up happening was as this just exploded in popularity at Google, folks left Google. They would go to LinkedIn or Netflix or any other large tech company and they would set the service up for themselves. And that's really what happened with John, my co-founder as well. He worked at Google, went to a startup, wanted GoLinks, set it up for them.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And what ended up happening was as this just exploded in popularity at Google, folks left Google. They would go to LinkedIn or Netflix or any other large tech company and they would set the service up for themselves. And that's really what happened with John, my co-founder as well. He worked at Google, went to a startup, wanted GoLinks, set it up for them.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Other folks kept on coming back to him and asking him to set it up for their startup. And he's like, bang, idea. Let's make this a service.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Other folks kept on coming back to him and asking him to set it up for their startup. And he's like, bang, idea. Let's make this a service.

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