Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Blog Pricing

Andy Kim

๐Ÿ‘ค Speaker
88 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And what ended up happening was as this just exploded in popularity at Google, folks left Google. They would go to LinkedIn or Netflix or any other large tech company and they would set the service up for themselves. And that's really what happened with John, my co-founder as well. He worked at Google, went to a startup, wanted GoLinks, set it up for them.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And what ended up happening was as this just exploded in popularity at Google, folks left Google. They would go to LinkedIn or Netflix or any other large tech company and they would set the service up for themselves. And that's really what happened with John, my co-founder as well. He worked at Google, went to a startup, wanted GoLinks, set it up for them.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Other folks kept on coming back to him and asking him to set it up for their startup. And he's like, bang, idea. Let's make this a service.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Other folks kept on coming back to him and asking him to set it up for their startup. And he's like, bang, idea. Let's make this a service.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That's definitely it. We can see it in our user base. Depending on the company, there are 20-30% of users that use this more than five times a day. Anything that they're going to, they're using a Go link to get there. There are others that may be more like you who only use it once a month, if that. And it's because I as a power user sent you a link.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That's definitely it. We can see it in our user base. Depending on the company, there are 20-30% of users that use this more than five times a day. Anything that they're going to, they're using a Go link to get there. There are others that may be more like you who only use it once a month, if that. And it's because I as a power user sent you a link.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But what we find is that the adoption rate of this within a company doesn't stop at 20 or 30%. It's like 70% average usage per month for all of the employees at a particular company once they've fully adopted this. It's a daily, weekly tool that folks use regularly. It just becomes part of your normal workflow. You don't look to bookmark things. You just know that a Go link exists.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But what we find is that the adoption rate of this within a company doesn't stop at 20 or 30%. It's like 70% average usage per month for all of the employees at a particular company once they've fully adopted this. It's a daily, weekly tool that folks use regularly. It just becomes part of your normal workflow. You don't look to bookmark things. You just know that a Go link exists.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So think of it as a bookmark replacer. Think of it as a memory helper, all of that. Interesting.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So think of it as a bookmark replacer. Think of it as a memory helper, all of that. Interesting.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, we're profitable, which is great. We're six figures in revenue. The story generally is John built an awesome product. It stands up on its own. We have SOC 2 Type 2. We have a bunch of different services, including SSO. We have a Slack app.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, we're profitable, which is great. We're six figures in revenue. The story generally is John built an awesome product. It stands up on its own. We have SOC 2 Type 2. We have a bunch of different services, including SSO. We have a Slack app.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So all of the pieces are there that John built, but he was a classic founder who focused more on the product itself rather than a little bit more on the sales and marketing piece of it. And that's kind of where I come into the picture. And that's kind of where we are today, which is, you know, you'll talk about probably some of the issues that we may have.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So all of the pieces are there that John built, but he was a classic founder who focused more on the product itself rather than a little bit more on the sales and marketing piece of it. And that's kind of where I come into the picture. And that's kind of where we are today, which is, you know, you'll talk about probably some of the issues that we may have.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But that's the problem we're trying to solve for is how do we get awareness out there about what GoLinks are and also why Trotto is the best option for someone who is looking for GoLinks. And that's really, you know, the crux of where we are today.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But that's the problem we're trying to solve for is how do we get awareness out there about what GoLinks are and also why Trotto is the best option for someone who is looking for GoLinks. And that's really, you know, the crux of where we are today.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think if we were trying to get every company in the world to adopt GoLynx, that would feel like an impossible task, just like boiling the ocean. You're never going to be able to get the attention span of everyone out there to be able to do that. So that's not something that we really think about. We're trying to solve for, hey, folks that have already used GoLynx,

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think if we were trying to get every company in the world to adopt GoLynx, that would feel like an impossible task, just like boiling the ocean. You're never going to be able to get the attention span of everyone out there to be able to do that. So that's not something that we really think about. We're trying to solve for, hey, folks that have already used GoLynx,

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And you can pull folks that used to work at the Googles and Netflixes, the big tech companies of the world. And oh, they work at a new company now. And that becomes our ideal customer profile. These people probably have used GoLynx before. And in the best case scenario, they've loved GoLynx. I'll give you one example. We reached out to the CTO of a very large tech company, a Fortune 500 company.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And you can pull folks that used to work at the Googles and Netflixes, the big tech companies of the world. And oh, they work at a new company now. And that becomes our ideal customer profile. These people probably have used GoLynx before. And in the best case scenario, they've loved GoLynx. I'll give you one example. We reached out to the CTO of a very large tech company, a Fortune 500 company.