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Andy Kim

👤 Person
84 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think what's exciting for us is that What we're seeing is, true, our target market continues to be technology companies, right? But there are non-technology companies, say in automotive, industrial, healthcare, government. And that is wide open greenfield opportunity for us.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think what's exciting for us is that What we're seeing is, true, our target market continues to be technology companies, right? But there are non-technology companies, say in automotive, industrial, healthcare, government. And that is wide open greenfield opportunity for us.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And they are, I would say, in a sense, starved of productivity tools like GoLynx that technology companies use every day and take for granted. DocuSign, CRMs are just one classic example of that. But there's so many other niche kind of productivity tools that if you work at a tech company, you're like, oh yeah, of course this works. Of course this works.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And they are, I would say, in a sense, starved of productivity tools like GoLynx that technology companies use every day and take for granted. DocuSign, CRMs are just one classic example of that. But there's so many other niche kind of productivity tools that if you work at a tech company, you're like, oh yeah, of course this works. Of course this works.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And that kind of migration from technology companies to non-tech, we're seeing that live in our pipeline. And that's what I'm most excited about because... You're right. It'd be one thing if it was kind of slowly moving across tech companies. That'd be a slow kind of growing market. But because we have non-tech companies adopting this as well, that's kind of what I'm most excited about.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And that kind of migration from technology companies to non-tech, we're seeing that live in our pipeline. And that's what I'm most excited about because... You're right. It'd be one thing if it was kind of slowly moving across tech companies. That'd be a slow kind of growing market. But because we have non-tech companies adopting this as well, that's kind of what I'm most excited about.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

For example, we have a nonprofit customer who said, truly, when new employees join and they use GoLynx, they were working at other nonprofit companies. before. Like this is, it's just magic. It's just, it just works. And that's kind of the magic that we're trying to achieve, not just that tech companies, but non-tech companies.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

For example, we have a nonprofit customer who said, truly, when new employees join and they use GoLynx, they were working at other nonprofit companies. before. Like this is, it's just magic. It's just, it just works. And that's kind of the magic that we're trying to achieve, not just that tech companies, but non-tech companies.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I would agree. I mean, we have customers who have been with us for four or five years now and the companies are growing, which is great for us because again, we charge per seat. But we see the, hey, new people join the company, they start using GoLynx and it just expands the overall pie for us. And that's exciting for us. And that's what we're really trying to achieve.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I would agree. I mean, we have customers who have been with us for four or five years now and the companies are growing, which is great for us because again, we charge per seat. But we see the, hey, new people join the company, they start using GoLynx and it just expands the overall pie for us. And that's exciting for us. And that's what we're really trying to achieve.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, that's what we're really trying to solve for is what is the repeatable marketing funnel that works for us, right? We've tried outbound email. We've tried, you know, Google AdWords, of course. We've tried all the different kind of playbook items, and we're still really searching for what is the best example. that says I can put in X amount of effort and time and money resulting in Y leads.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, that's what we're really trying to solve for is what is the repeatable marketing funnel that works for us, right? We've tried outbound email. We've tried, you know, Google AdWords, of course. We've tried all the different kind of playbook items, and we're still really searching for what is the best example. that says I can put in X amount of effort and time and money resulting in Y leads.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That part of the funnel we have not yet solved for yet. And that's part of the journey that we're on.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That part of the funnel we have not yet solved for yet. And that's part of the journey that we're on.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I agree. This is actually a common topic for our TinySeed masterminds group, actually, of, okay, we have a product that we think is working now. How do we reach the right people at the right time? And I think that's actually some of the value in the community as well, right? Because

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I agree. This is actually a common topic for our TinySeed masterminds group, actually, of, okay, we have a product that we think is working now. How do we reach the right people at the right time? And I think that's actually some of the value in the community as well, right? Because

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I mean, I just use a Slack channel all the time to ping people and be like, hey, we're thinking about trying this. We are doing this. And just people that have been on that journey before, it's just super helpful to get all of their thoughts.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I mean, I just use a Slack channel all the time to ping people and be like, hey, we're thinking about trying this. We are doing this. And just people that have been on that journey before, it's just super helpful to get all of their thoughts.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, so I have been interested in my own startup for the longest time. I can't even begin to tell you how long it's been. And part of the problem was, how do I stand something up, right? How do I get the first customer? How do I get the first product out the door? How do I get first interest? And that to me was a big enough barrier that it felt like diving off the deep end, right?

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, so I have been interested in my own startup for the longest time. I can't even begin to tell you how long it's been. And part of the problem was, how do I stand something up, right? How do I get the first customer? How do I get the first product out the door? How do I get first interest? And that to me was a big enough barrier that it felt like diving off the deep end, right?