Andy Kim
๐ค SpeakerAppearances Over Time
Podcast Appearances
And they didn't have GoLynx and responded immediately to a very cold email outreach. And they have, I think, north of 10,000 employees. And it was an instant conversation. He was selling GoLynx to the other people on his team on that call. It was great. Now, we have to go and close that deal, right? And there's other considerations like budget and timing and all of this.
And they didn't have GoLynx and responded immediately to a very cold email outreach. And they have, I think, north of 10,000 employees. And it was an instant conversation. He was selling GoLynx to the other people on his team on that call. It was great. Now, we have to go and close that deal, right? And there's other considerations like budget and timing and all of this.
But that's kind of the power of, hey, if you've used GoLynx before and it was part of your workflow, this is an easier sell than most. But the problem is if you haven't used GoLynx, then you fall into Rob Walling's world where you're like, why the heck would anyone buy this thing?
But that's kind of the power of, hey, if you've used GoLynx before and it was part of your workflow, this is an easier sell than most. But the problem is if you haven't used GoLynx, then you fall into Rob Walling's world where you're like, why the heck would anyone buy this thing?
Yeah, I think what's exciting for us is that What we're seeing is, true, our target market continues to be technology companies, right? But there are non-technology companies, say in automotive, industrial, healthcare, government. And that is wide open greenfield opportunity for us.
Yeah, I think what's exciting for us is that What we're seeing is, true, our target market continues to be technology companies, right? But there are non-technology companies, say in automotive, industrial, healthcare, government. And that is wide open greenfield opportunity for us.
And they are, I would say, in a sense, starved of productivity tools like GoLynx that technology companies use every day and take for granted. DocuSign, CRMs are just one classic example of that. But there's so many other niche kind of productivity tools that if you work at a tech company, you're like, oh yeah, of course this works. Of course this works.
And they are, I would say, in a sense, starved of productivity tools like GoLynx that technology companies use every day and take for granted. DocuSign, CRMs are just one classic example of that. But there's so many other niche kind of productivity tools that if you work at a tech company, you're like, oh yeah, of course this works. Of course this works.
And that kind of migration from technology companies to non-tech, we're seeing that live in our pipeline. And that's what I'm most excited about because... You're right. It'd be one thing if it was kind of slowly moving across tech companies. That'd be a slow kind of growing market. But because we have non-tech companies adopting this as well, that's kind of what I'm most excited about.
And that kind of migration from technology companies to non-tech, we're seeing that live in our pipeline. And that's what I'm most excited about because... You're right. It'd be one thing if it was kind of slowly moving across tech companies. That'd be a slow kind of growing market. But because we have non-tech companies adopting this as well, that's kind of what I'm most excited about.
For example, we have a nonprofit customer who said, truly, when new employees join and they use GoLynx, they were working at other nonprofit companies. before. Like this is, it's just magic. It's just, it just works. And that's kind of the magic that we're trying to achieve, not just that tech companies, but non-tech companies.
For example, we have a nonprofit customer who said, truly, when new employees join and they use GoLynx, they were working at other nonprofit companies. before. Like this is, it's just magic. It's just, it just works. And that's kind of the magic that we're trying to achieve, not just that tech companies, but non-tech companies.
I would agree. I mean, we have customers who have been with us for four or five years now and the companies are growing, which is great for us because again, we charge per seat. But we see the, hey, new people join the company, they start using GoLynx and it just expands the overall pie for us. And that's exciting for us. And that's what we're really trying to achieve.
I would agree. I mean, we have customers who have been with us for four or five years now and the companies are growing, which is great for us because again, we charge per seat. But we see the, hey, new people join the company, they start using GoLynx and it just expands the overall pie for us. And that's exciting for us. And that's what we're really trying to achieve.
Yeah, that's what we're really trying to solve for is what is the repeatable marketing funnel that works for us, right? We've tried outbound email. We've tried, you know, Google AdWords, of course. We've tried all the different kind of playbook items, and we're still really searching for what is the best example. that says I can put in X amount of effort and time and money resulting in Y leads.
Yeah, that's what we're really trying to solve for is what is the repeatable marketing funnel that works for us, right? We've tried outbound email. We've tried, you know, Google AdWords, of course. We've tried all the different kind of playbook items, and we're still really searching for what is the best example. that says I can put in X amount of effort and time and money resulting in Y leads.
That part of the funnel we have not yet solved for yet. And that's part of the journey that we're on.
That part of the funnel we have not yet solved for yet. And that's part of the journey that we're on.
Yeah, I agree. This is actually a common topic for our TinySeed masterminds group, actually, of, okay, we have a product that we think is working now. How do we reach the right people at the right time? And I think that's actually some of the value in the community as well, right? Because
Yeah, I agree. This is actually a common topic for our TinySeed masterminds group, actually, of, okay, we have a product that we think is working now. How do we reach the right people at the right time? And I think that's actually some of the value in the community as well, right? Because