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Andy Kim

๐Ÿ‘ค Speaker
300 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah. And if you remember, Rob, when we were actually interviewing for TinySeed, you were questioning why do companies even pay for this, right? It's an interesting phenomenon. But the reality is this is a what I call like enterprise software tool that works independently. The larger the company is, the larger the problem becomes. So there's really three use cases.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah. And if you remember, Rob, when we were actually interviewing for TinySeed, you were questioning why do companies even pay for this, right? It's an interesting phenomenon. But the reality is this is a what I call like enterprise software tool that works independently. The larger the company is, the larger the problem becomes. So there's really three use cases.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I'd say company-wide, team-wide, and then individual use. But the way that we break it down between those three, sometimes there's good overlap. But really the fundamental problem is, hey, Rob sent me a resource three months ago, and I don't remember where he sent it. Email, Slack, he might have told me over... a video conference.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

I'd say company-wide, team-wide, and then individual use. But the way that we break it down between those three, sometimes there's good overlap. But really the fundamental problem is, hey, Rob sent me a resource three months ago, and I don't remember where he sent it. Email, Slack, he might have told me over... a video conference.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But GoLynx basically helps you remember where to go because it's a human readable link most of the time that's a lot easier to recall.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But GoLynx basically helps you remember where to go because it's a human readable link most of the time that's a lot easier to recall.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

We don't store or host anything. Yeah. Got it. Yeah. And actually you would just type in go slash Anar's file and that would be it. You don't even have to do the tiny seed portion. Yeah.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

We don't store or host anything. Yeah. Got it. Yeah. And actually you would just type in go slash Anar's file and that would be it. You don't even have to do the tiny seed portion. Yeah.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, this was started back in the early to mid 2000s at Google. We actually have a very cool kind of interview with a couple of the people that started this at Google on our website. You can check that out. But basically, folks at Google were asking to set up these redirects So they would say, hey, I have a holiday party I'm planning for all of Google.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, this was started back in the early to mid 2000s at Google. We actually have a very cool kind of interview with a couple of the people that started this at Google on our website. You can check that out. But basically, folks at Google were asking to set up these redirects So they would say, hey, I have a holiday party I'm planning for all of Google.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

It's really hard to communicate this to 10, 20, 50,000 people. And it's going to be go slash holiday party 2007, for example. And they just communicate that to Google. And these engineers were setting up these redirects internally for Google. And they thought, let's set up a service for this so that anyone can just self-serve themselves.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

It's really hard to communicate this to 10, 20, 50,000 people. And it's going to be go slash holiday party 2007, for example. And they just communicate that to Google. And these engineers were setting up these redirects internally for Google. And they thought, let's set up a service for this so that anyone can just self-serve themselves.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And what ended up happening was as this just exploded in popularity at Google, folks left Google. They would go to LinkedIn or Netflix or any other large tech company and they would set the service up for themselves. And that's really what happened with John, my co-founder as well. He worked at Google, went to a startup, wanted GoLinks, set it up for them.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And what ended up happening was as this just exploded in popularity at Google, folks left Google. They would go to LinkedIn or Netflix or any other large tech company and they would set the service up for themselves. And that's really what happened with John, my co-founder as well. He worked at Google, went to a startup, wanted GoLinks, set it up for them.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Other folks kept on coming back to him and asking him to set it up for their startup. And he's like, bang, idea. Let's make this a service.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Other folks kept on coming back to him and asking him to set it up for their startup. And he's like, bang, idea. Let's make this a service.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That's definitely it. We can see it in our user base. Depending on the company, there are 20-30% of users that use this more than five times a day. Anything that they're going to, they're using a Go link to get there. There are others that may be more like you who only use it once a month, if that. And it's because I as a power user sent you a link.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

That's definitely it. We can see it in our user base. Depending on the company, there are 20-30% of users that use this more than five times a day. Anything that they're going to, they're using a Go link to get there. There are others that may be more like you who only use it once a month, if that. And it's because I as a power user sent you a link.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But what we find is that the adoption rate of this within a company doesn't stop at 20 or 30%. It's like 70% average usage per month for all of the employees at a particular company once they've fully adopted this. It's a daily, weekly tool that folks use regularly. It just becomes part of your normal workflow. You don't look to bookmark things. You just know that a Go link exists.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But what we find is that the adoption rate of this within a company doesn't stop at 20 or 30%. It's like 70% average usage per month for all of the employees at a particular company once they've fully adopted this. It's a daily, weekly tool that folks use regularly. It just becomes part of your normal workflow. You don't look to bookmark things. You just know that a Go link exists.