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Andy Kim

๐Ÿ‘ค Speaker
300 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So think of it as a bookmark replacer. Think of it as a memory helper, all of that. Interesting.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So think of it as a bookmark replacer. Think of it as a memory helper, all of that. Interesting.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, we're profitable, which is great. We're six figures in revenue. The story generally is John built an awesome product. It stands up on its own. We have SOC 2 Type 2. We have a bunch of different services, including SSO. We have a Slack app.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, we're profitable, which is great. We're six figures in revenue. The story generally is John built an awesome product. It stands up on its own. We have SOC 2 Type 2. We have a bunch of different services, including SSO. We have a Slack app.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So all of the pieces are there that John built, but he was a classic founder who focused more on the product itself rather than a little bit more on the sales and marketing piece of it. And that's kind of where I come into the picture. And that's kind of where we are today, which is, you know, you'll talk about probably some of the issues that we may have.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

So all of the pieces are there that John built, but he was a classic founder who focused more on the product itself rather than a little bit more on the sales and marketing piece of it. And that's kind of where I come into the picture. And that's kind of where we are today, which is, you know, you'll talk about probably some of the issues that we may have.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But that's the problem we're trying to solve for is how do we get awareness out there about what GoLinks are and also why Trotto is the best option for someone who is looking for GoLinks. And that's really, you know, the crux of where we are today.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But that's the problem we're trying to solve for is how do we get awareness out there about what GoLinks are and also why Trotto is the best option for someone who is looking for GoLinks. And that's really, you know, the crux of where we are today.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think if we were trying to get every company in the world to adopt GoLynx, that would feel like an impossible task, just like boiling the ocean. You're never going to be able to get the attention span of everyone out there to be able to do that. So that's not something that we really think about. We're trying to solve for, hey, folks that have already used GoLynx,

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think if we were trying to get every company in the world to adopt GoLynx, that would feel like an impossible task, just like boiling the ocean. You're never going to be able to get the attention span of everyone out there to be able to do that. So that's not something that we really think about. We're trying to solve for, hey, folks that have already used GoLynx,

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And you can pull folks that used to work at the Googles and Netflixes, the big tech companies of the world. And oh, they work at a new company now. And that becomes our ideal customer profile. These people probably have used GoLynx before. And in the best case scenario, they've loved GoLynx. I'll give you one example. We reached out to the CTO of a very large tech company, a Fortune 500 company.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And you can pull folks that used to work at the Googles and Netflixes, the big tech companies of the world. And oh, they work at a new company now. And that becomes our ideal customer profile. These people probably have used GoLynx before. And in the best case scenario, they've loved GoLynx. I'll give you one example. We reached out to the CTO of a very large tech company, a Fortune 500 company.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And they didn't have GoLynx and responded immediately to a very cold email outreach. And they have, I think, north of 10,000 employees. And it was an instant conversation. He was selling GoLynx to the other people on his team on that call. It was great. Now, we have to go and close that deal, right? And there's other considerations like budget and timing and all of this.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And they didn't have GoLynx and responded immediately to a very cold email outreach. And they have, I think, north of 10,000 employees. And it was an instant conversation. He was selling GoLynx to the other people on his team on that call. It was great. Now, we have to go and close that deal, right? And there's other considerations like budget and timing and all of this.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But that's kind of the power of, hey, if you've used GoLynx before and it was part of your workflow, this is an easier sell than most. But the problem is if you haven't used GoLynx, then you fall into Rob Walling's world where you're like, why the heck would anyone buy this thing?

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

But that's kind of the power of, hey, if you've used GoLynx before and it was part of your workflow, this is an easier sell than most. But the problem is if you haven't used GoLynx, then you fall into Rob Walling's world where you're like, why the heck would anyone buy this thing?

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think what's exciting for us is that What we're seeing is, true, our target market continues to be technology companies, right? But there are non-technology companies, say in automotive, industrial, healthcare, government. And that is wide open greenfield opportunity for us.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

Yeah, I think what's exciting for us is that What we're seeing is, true, our target market continues to be technology companies, right? But there are non-technology companies, say in automotive, industrial, healthcare, government. And that is wide open greenfield opportunity for us.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And they are, I would say, in a sense, starved of productivity tools like GoLynx that technology companies use every day and take for granted. DocuSign, CRMs are just one classic example of that. But there's so many other niche kind of productivity tools that if you work at a tech company, you're like, oh yeah, of course this works. Of course this works.

Startups For the Rest of Us
Episode 739 | Selling SaaS to Customers Who Don't Know They Have a Problem

And they are, I would say, in a sense, starved of productivity tools like GoLynx that technology companies use every day and take for granted. DocuSign, CRMs are just one classic example of that. But there's so many other niche kind of productivity tools that if you work at a tech company, you're like, oh yeah, of course this works. Of course this works.