Andy MacMillan

It is, which I guess is thankfully what you're always hoping for as a CEO when you jump into a company is that it's what you're expecting.

But yeah, it's been great so far.

Sure.

We're a SaaS business, so we make money like most SaaS companies selling subscription software.

What the platform really does is help companies connect directly with end users, customers, prospective customers, to give feedback on their actual product and service.

So you build an app or a website, you could use user testing to read it out and say, this is my demographic, my target audience, and then we give you rapid feedback.

So most of the time in about two hours, you get a video back of your audience actually using your product and giving you real feedback.

and what it feels like to engage with your product or your service.

And that's what we call human insight.

It gives you empathetic, real feedback from a real person.

Yeah, I think for us, we view it as an and.

We think the arrow of big data is upon us, and that's great.

It's really nice to have a lot of data about where people are clicking or what they're doing on your site or in your app.

But we also think data isn't a replacement for actually having empathy for what real people are doing.

So we have a lot of customers who have a big data strategy where they're using something you mentioned, full story, as an example.

So they might be using full story to track all the clicks of the people at their website.

But what they also want to do is say, hey, we're thinking about maybe making a change to our global navigation.

Let's get some real feedback for

some real people we can watch use the site and hear what they're experiencing and see what they're doing.

In fact, I think it was in his most recent shareholder letter, Jeff Bezos of Amazon said, you know, data is not a replacement for the customer.