Andy MacMillan
๐ค SpeakerAppearances Over Time
Podcast Appearances
I mean, if you're going to go to a large, you know, Fortune 500 company and work with them to bring human insights into their process, you know, you do need to show up.
You need to be there and make sure that they're going to be successful.
And, you know, that's part of what our field team does every day.
I think we're at about 74 right now.
It depends.
If you look at Crunchbase, some of it was secondary.
So it's always a little tough to map that in.
But that's about what we've raised.
I think with Acton, what was exciting was that the company was in, I think, in marketing automation, really seeing a resurgence of the technology.
I'm a product guy by background, so I find that tech to be particularly interesting.
A lot of the focus there was actually taking Acton from being really, really SMB, kind of month-to-month contract.
What we did was move that to an annual model, started competing much more in the mid-market, competing with folks like Marketo, and really trying to get that company, frankly, kind of to a healthier place, because I think those month-to-month businesses can be pretty tough.
We certainly accomplished that.
We consolidated the company into Portland, which is where the company was founded.
I think it had grown too fast and too low end.
And so as we did that, you know, my family and the
Portland.
And what I liked about user testing was this feeling I've had for a long time that a lot of the products even I use in my day-to-day life might feel like there's been good data telling them where to position everything, but it doesn't feel like a good product.
It doesn't engage me.
I don't enjoy using it.