Andy McMillian

Yeah, it's an interesting way to think about it, I guess.

We are a product that helps people understand and view the experience often of their digital products.

So if you want to kind of virtually look over the shoulder of your user and understand what's it like to do mobile banking or to use your mobile ordering app or to do whatever that might be, that's what our customers use our platform to do.

This has been an interesting moment in time for us.

Like most folks, we've moved to kind of a work from home remote stance for our employees.

But a lot of our customers are now reaching out to us and saying, hey, one, we're standing up more and more digital channels to help people who are maybe in a shelter in place or whatever it might be that they're dealing with.

It's also interesting from a product and marketing messaging perspective.

I actually believe most people in most brands are trying to be empathetic and do the right thing and reach out to their customers and help.

But even that is a hard tone to get just right, where you don't want to seem opportunistic, like you're taking advantage of a pandemic to push your product.

At the same time, you might be sitting there thinking our product could be really helpful to people in this moment.

And just like our company, we're going through that.

We're reaching out to healthcare systems and everyone else and saying, hey, can we help you make your messaging clear and kind of help with the emergency?

people trying to strike that balance.

And so we're seeing a lot of customers use our platform to test their messaging and test their content to really understand how it's received by their end customer.

So it is all pure play SaaS.

We started the company years ago.

I joined two and a half years, two years ago now.

But the company started 12 years ago.

It was originally a pay-as-you-go business where you could pay to get a single video.

For the past five years, it's been entirely a subscription-based SaaS platform.