Andy McMillian

But again, it goes back to things like investing in the product.

We acquired a company six months ago called Truth Lab, which is about doing AI video processing.

So we're processing the videos that people do on our platform and using machine learning to help our insights come out more quickly.

So we're making investments in the product.

We'll be making investments in international expansion.

We'll do all of those kind of based on leading indicators where I'm confident that I can grow the business comfortably and not just throw money at hope

and hope ARR comes at the end of it.

That's just not a solid strategy.

Did that in Q4 and we'll probably do that again in Q1.

We'll see interesting quarter right now, obviously.

Very.

So far, we've seen a mix.

We've seen some people who are holding their budgets a little tight and saying, maybe we'll buy next quarter.

And so you get some deal slippage, but at the same time, as I said, we've seen this demand where we have customers calling us up and saying,

we had a bunch of stuff we were going to do in person events and we want to move all of that onto your platform so we can stay connected with our customers.

So it's pretty much balanced out for us at this point.

I'm a huge fan of the public markets.

I think it's a great way for companies to create value overall in the world.

I think most great brands are public companies.

I love the idea of being a public company at some point, but I don't think it's in the near term for us having just raised that round.