Andy

So TikTok has now launched a feature that lets you control how much, if any, AI generated content appears in your For You feed.

So you can turn off AI generated content.

So they're identifying what's AI generated.

And if it's AI generated, you can filter it with some level of control.

The update includes AI content labeling.

So it'll mark whether something is AI generated or not.

and watermarking and they also are, you know,

putting a little drop in the bucket with a funding of $2 million, which is a spit for the scale of the TikTok audience, for AI literacy.

So they're going to spend a little bit of money on the side to help people understand AI.

And the risks, I suppose, are focused on the risks of AI-generated deep fake and other simulated photorealistic content in social media feeds.

Now, one other among the 600 items that we have to talk about is US search data shows that nearly 2 million users per month are seeking ways to delete or deactivate their social media accounts.

And then they measured across the spectrum of the social media platforms which ones are being dumped in rank order.

And Instagram leads the list.

Facebook is second.

Snapchat second.

Facebook, and then X. So not as many people are trying to dump their X account.

Why?

Because I think it's a different model to a large degree.

It's not short form videos typically that you're seeing as an algorithmic feed, but there are a lot of prominent both academic and

technology and political commentators who are on X.