Ani Sanyal

And so, you know, today, a lot of what I do and a lot of my focus and a lot of the reason why I go as hard as I do is because of them, you know, not only to honor them, but also to continue the legacy of family and keep building, you know, generationally.

Uh, business model is typical for the most part.

I think where we differentiate ourselves is our approach to, um, our approach to the work essentially.

So we work with early stage and small and midsize companies.

Um, and the focus is entirely on growth.

So I like to refer to us kind of as the digital growth agency.

And I say that differentiates us from other agencies because a lot of times nowadays people are chasing impressions of

you know, they're chasing, you know, reach instead of actually chasing the conversions and the impact on the bottom line.

And I think our strength comes from the ability to synthesize creative production, actual paid media strategy, and the overall consulting and kind of, you know, market research side of things.

And so we, every meeting, you know, all three teams are in that office, they're, you know, they're together on the call, and we approach every client, kind of in a holistic manner.

And I think that leads to a lot of, you

interesting things when you get down funnel, you know, because the understanding is deeper.

Um, we are North of $1.5 million this year, which is, um, you know, which is a big jump from, from last year.

Uh, it was about half of that.

So yeah, so we've scaled, um, you know, obviously scaling an agency under the traditional agency model is extremely difficult.

Um, and I think that's something that we continue to try to find efficiencies in, but, um, and we're also seeing the agencies kind of, uh,

People are moving a lot of their teams in-house when it comes to marketing and growth, and we've seen that headwind.

But I think at the end of the day, the ability to creatively approach problems that agencies have, I think, will always be an advantage to in-house teams.

At least that's what we've seen so far.

I think there are, when you move in-house, there's just a different relationship between you and the client.