Anindya Datta

Absolutely.

So Mobile Wallah is a mobile consumer audience platform.

So if you're familiar with, or for folks that are familiar with digital audiences, things like what Oracle Blue Guy and DataLogix and these companies do.

So Mobile Wallah collects a whole bunch of data on how consumers behave on mobile, and then processes the data to produce

Artifacts that is useful to mobile marketers.

In particular, we have two products.

One is mobile audience, which is if you are a large CPG company and you want to market a diaper to expectant mothers in their third trimester.

Like Procter & Gamble with Pampers, you'd come to a mobile wallet and say that, hey, I want to target expectant mothers in their third trimester.

So we're going to tell you, hey, these are the mobile IDs of such mothers.

That's one.

And the second product we sell is we collect such large amounts of raw data on mobile behavior.

Large companies like Axiom and Oracle, they just buy raw mobile data from us.

Like, for instance, what locations do I see people at?

What IP addresses do I see people connected to?

What telecom carriers are people using for their mobile?

Things like that.

Not quite.

So for audience, when Procter & Gamble or Unilever or Samsung buys audience from us, they say, OK, we want to target mothers or young children or people who use the Galaxy S8 phone.

And we tell them, OK, here are 10 million IDs.

You use them and you pay us one time.