Anindya Datta

how much what how much media buy yeah ah so so you know 2000 uh 2014 was our first sort of revenue year okay and we did about a million dollars of revenue that's pretty good and that's only media buying okay in 2015 sorry just to be clear one million of media buys went through you or your cut of the revenue from the media buy was one million

of the revenue from the media buy was one million.

The amount of cost that we paid out was, I should have looked these numbers up, some fraction of that one million.

Maybe 60% of the one million.

2015 was also all media buys, and we were building our data platform.

In 2015, we did about $4 million.

Yes, we call this our audience platform.

But remember, in 2014 and 2015, we were generating no data revenues at all.

We were simply buying media in order to make my investors happy.

I just didn't want to be spending money.

So I said, can I make some revenue out of the media we are buying?

So we went and convinced some people saying that, look, we are building this data platform underneath.

We can add a lot of value to this media we are buying.

So people bought some media from us.

2016, in June, we stopped media buying almost completely, right?

Now, in 2016, our revenue... But we bought a lot of media.

Our media buying was growing.

And in 2016, we did something very interesting, Nathan, which...

I don't know how much I can elaborate on.

We played a key role in the U.S.