Anisa Crespo
Appearances
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So right away, people are coming into our group and raising their hand saying, hey, I'm interested in what you had to offer. And that's pretty much how we're generating our leads.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And she was starting a Facebook group that grew very rapidly and doing it all organically. And I had the skill set of ads. So we wanted to bring that together and grow a group.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And they're getting that email also within seconds. They're getting tagged in the video. They're getting a DM. They're getting an email. It's like automated Facebook.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Absolutely.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
That's why, I mean, there's billions of people on Facebook. So for anyone, you know, talking about Facebook being dead and careers being dead, I think that there's so much opportunity that's still there. And a lot of times people are kind of like waffling between multiple different platforms. But what we decided is that we were going to get really good at one.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And so that's how we focused on where we felt we could create the most community and the people who are going to get the most value in the shortest period of time. And for us, and I think a lot of other businesses, groups is the way to do that.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
I think that this system does really well with like low ticket offers and that are more like evergreen models. Of course, like our we have our system built up to where it leads to the high ticket.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
But even if you are somebody who's just going to have that $40 offer or $40 product or whatever it is that you're selling over and over again, that's almost actually makes it even easier because you know exactly who you're targeting. You know exactly what you're selling every single time and you can hear all of your messaging towards that.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
With us, we're kind of like gearing our messaging towards people at different levels as they come in. Like, are you this person? Are you this person? Are you this person? Because we have something for you at every phase.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So with the skincare, I mean, you would want to have something probably that's very niched down, either that's about makeup or that's about a really specific type of beauty product or line that you wanted to create. Maybe it's, like I said, the busy mom who only has five minutes to do her makeup in the morning.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And so you're creating like tips and tricks on how to get that done and what your makeup that you would suggest that's going to be the highest quality and give you the best coverage for that short period of time.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
We actually have a group like this. So for that type of group, I would make sure that you would pick a niche type of writer, someone who's like maybe into the romance novels or into somebody who is into a very specific genre of writing.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
You want to go into groups that are going to be targeted towards creative people, people that think outside the box, who have like artists and that are passionate and are looking to put all of their creative juices on, you know, on paper.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
and turn that into a book, and then give away tips and tricks on how to write faster, how to potentially even use automations and AIs to brainstorm, how to create efficiencies inside of this book, how to set up brainstorming sessions, like a three-day event where it's like a brainstorming session that you can do inside of the group.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Oh, my gosh. The fitness is so easy, as you even said. I mean, we've done this even with like an MLM that we had done where we brought them in. And again, it was about bringing in the entire community to do before and afters. Lots of tips and tricks, but definitely the before and afters are huge.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
As far as like SEO, we try to tell you to come up with your first the first two or three names, which should be something branded, something that's like QC branded that's towards, you know, drawing in your brand. like whatever you want to stick with. But after that, everything should be SEO. So if you're very focused on high protein, that better be in your name.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
It's like high protein diets, you know, making sure like in every single word that you need to use. One of our secrets is that we tell everyone to go to the search bar and type in words that you think your client might type in when they're looking for your type of business and see what other groups are out there and what words they're using.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
The ones that are like ranked the highest and coming up the most, they probably are coming up for a reason. They probably already have words in there
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
that facebook is pushing their stuff because they're like oh you said you wanted an egg you know white an egg white protein breakfast and they're typing that in exactly and that's coming up so really paying attention to what other people are saying inside of their names as well and to get ideas for you good so last question on groups and i want to ask you some more entrepreneurial stuff quickly so one of my friends started a business called school
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
right and i people always you know like i see schools taking off a lot especially in our community obviously most people sit on facebook and do you how do you see those two intertwined you think school will take over like what's your thoughts on that i like school i actually use school a lot i think it's a really amazing way to you know build a community and to be able to like even create a little competition where you're getting like you know certain things but i still feel like groups create the most opportunity for people to be able to connect on a one-on-one basis
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Between having the DMs and being able to go live and having these different things. Inside of school, sometimes where the disconnect is happening is you're having, the way some people have it set up, is you're having to do certain things to get access to certain products.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Exactly.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
I mean, like I said, we love school. But I think for us, like that is where we have found our community, the women that we want to attract. are living on naturally every single day. Like they're just going on there when their kids are napping and it's just happening.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
think so i think that there's still a space for people a lot of times every business that you see will still say check out our facebook this or you know check out instagram i do think obviously instagram is a little more popular but it's really hard to create a community like my age i'm like the cutoff like i'm still pretty much on facebook a lot yeah like anyone younger than me it's like they're like oh my mom's on there yeah yeah it's weird like it's that 30s yeah it can have i mean you definitely can do it but what i would suggest doing if you are someone under 30 who's looking to do that is
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Have your following on Instagram, but then drive people into a group in order to connect with them because that way they still are looking for a space to connect to you.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
I feel like it's still not the same. It's still not at the same level. And, you know, what people want typically is not necessarily your product. They want access to you. Typically, they want more of you. And so the more that they can, you know, be able to connect with you and talk to you and get advice from you and pick your brain.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Like, I think that that is in the long run going to serve people so much more in a world where we're all really disconnected.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
You want to go? Okay. Right now, our biggest one is that we have built this community up in a very short period of time and that we hit six figures within six months of launching our business. This year, we're on track for our first million dollar a year, which we're super excited about.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And honestly, being on the legacy makers and doing things like this, considering we only launched six months ago, we have done a lot in a very little amount of time with two kids. Mine are two and three, and hers are four-year-old twins. We've made a lot happen.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah, so we really have like a three-step system, which we also do a lot in our three-day group. But it's all about like creating the system inside a Facebook group. So making sure it's set up strategically. That's the biggest thing is every Facebook group is not created equally.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Then go to MillionDollarMom.org. That's our website. It has a lot about moms. It is not just for moms. We love to help all women build their dreams. You can find us on socials at MillionDollarMomSociety. You can find Anissa at KeepingUpWithTheCrespos on Instagram or her name, Anissa Crespo, on her Facebook. I'm Natasha Marie on Facebook or Natasha underscore Maria MDMS.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And yeah, I mean, pretty much everything is Million Dollar Mom Society. You can search and find them.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
What people want typically is not necessarily your product. They want access to you.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Everything, your membership questions, your SEO searches, your branding, everything. Making sure that your description is SEO friendly. So making sure you're drawing in the right clients. Mm-hmm. And then going and automating it. That's where a lot of people miss the mark, I think, is making it so much harder on themselves because they have no way to create automation.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And we do that by having a welcome video right when someone comes in, they give some calls to action and calls out your ideal person right away. We have an automated DM that goes out. We have an automated email that delivers a freebie to them.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And then the third thing is going to be making sure that you're able to monetize it with that automation and actually giving them things to buy from every single level of your offer suite.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Well, we joke a lot for some weird reason this year. I had this vision that I'm going to learn how to make sourdough bread. I do not bake. OK, but I looked and did a quick search.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah. I was like, I am not like Susie Homemaker at all. So this was like a big dream for me. And I went online and I was like looking for groups. There is a group of 800,000 members, a sourdough people that just go in there and they monetize it. It's brilliant. So if you think about any niche that's in the market, there's almost no niche that will work.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Like we work with people that are in MLMs, that are affiliate marketers, that have their own thing, that have brick and mortars, as well as online businesses.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
There's a niche for it. There's a niche. So there's almost nothing that we've come across thus far where you can't create a community of people. And this also allows you to kind of control the algorithm a little because you have people that want to be in there and hear what you have to say.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And we're teaching you how to organically go out and find those people. So even if you don't have a following of anyone, let's say you have zero followers, we're going to show you how to go inside of other people's groups really strategically and bring them into your group and the exact ideal avatar person that you want to have.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
That's going to be somebody who is obsessed with you and wants to buy everything that you have to offer.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So, I mean, strategically, you can just go on. There's a whole section that's create a group. And like we said, you want to make sure that it's intentional with how you have it set up. Once you have it set up, what we're teaching you is how to go into other people's groups. So think outside the box a little bit.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Someone with skincare, you don't want to go into a skincare group because there's people already in there probably doing exactly what you're doing. But maybe you go into a mom's group, a mom's group where they're busy moms.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Like complimentary but not competitive. And you're going to go in there and you're going to create engagement posts. Nothing that's salesy, but something that says something like here, here, who here is a busy mom who doesn't have time to do her makeup in the morning? A post just like that. And all of a sudden these women start posting me, me, me.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And then you're saying, well, actually, I have the perfect group that you might enjoy where I give free tips and tricks on how to do a five minute makeup in the morning for busy moms. And then you invite them into the group. And so now you start growing it strategically with people who are your exact person that you're looking for, but you didn't have to do in the salesy way.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And it's people who are going to get value from what you have to offer.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
That's what we do. The second. So we did the first 5,000 of our members, we did organically. And then we were like, okay, we want to even automate that more. So we started doing ads and we targeted exactly who we're trying to get to. So we know exactly like our person's name is Jessica. She's 42. She's a mom. We know where her interests are. So every ad that we have is targeted just to her.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
We've done it both ways. But on Facebook, there's actually a place called Ad Center where you can run it directly to the group. Yeah. So now it didn't. Yeah, it's new.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
It's wonderful. And not everyone has access, which we found through a lot of our clients. So we have workarounds. But yeah, we actually can drive people right into the group and it helps grow a lot faster.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Once they come in, there's a membership question. So we're asking them for their email address in exchange because ultimately what we're actually teaching people to do is to build an email list. Like we found very quickly TikTok can go away, right? Instagram can go away. Facebook can go away. So we want them to learn how to create.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Tested it both ways where we'll ask for both the email and the phone number and everything goes into our CRM and we're able to get them both ways, you know, target both ways. But yeah, so we definitely offer something and we encourage you to have something to offer.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
We have two different ads that we run. But honestly, they're both really effective.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
We have our current because actually the way we get most of our 99% of our clients come from our Facebook group. So they're already in the group and then they're also in our private groups when they become private clients. And they're in there singing our praises all the time, which is exactly what you want.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Thank you so much for having us. We appreciate it.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah. No, we get, we're really excited. We, everybody that comes into our group, even though we're, you know, rapidly growing at thousands a month, we still take the time to get to know the people that are coming in and talk to them. And they'll say, wow, we feel like you actually see us. It doesn't feel like we're just a number in another group.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
And this is a place where they want to be engaged and they want to, you know, buy ultimately.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Yeah, absolutely. I'm Natasha Navarro, the co-founder of Million Dollar Mom Society. We actually met, this is my beautiful partner, NSA Crespo, and we only met online about eight months ago, which is kind of crazy. But we saw each other doing, you know, things, big things, and decided we wanted to come over and do a collaboration over competition. And
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Like our automated posts that go out, the same thing goes out every Monday, every Tuesday, every Wednesday.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
People love to talk about themselves, right? So anytime you give people an opportunity, then you actually care about what they have to say. Either if that's them promoting themselves or you want to know like about their kids or about their family or about what their interests are. People want the opportunity to speak. They want that opportunity to be heard.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
So the more you can do that makes it less about you and more about your audience and your client, the higher engagement you're going to get.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
Our first way right off the bat that we teach our clients is having that welcome video. It's like a two minute video that tells them that they get tagged in it right away with our automation series. And most people, when they get tagged with something, tend to want to watch it. So it's like fast and punchy. It tells them who we are, what they have to, you know, what we have to offer.
Living The Red Life
Facebook Groups in 2025: The Secret to Building a Thriving, High-Engagement Community
But it gives them very specific calls to action. It's like you are the person that wants to promote your business inside of this group. Comment VIP. If you're the person who wants to grow your own Facebook group, comment this. If you want this, comment this. And we get people commenting all the time.