Anish Acharya

I think another interesting example of this is Credit Karma, free credit scores for Americans.

And I know the credit score is a much bigger concept in America than it is where I grew up in Canada or even here.

I think you'd sort of ask yourself, if you did the back of the envelope, you would say, well, most people tend to use their credit score once or twice a year.

Right, and most people don't even actually need it that often, it's only when you're applying for a new financial product.

And then, for most people, you either have exceptional credit and you don't really need to look at it, because you already know that, or you have terrible credit and you just don't want to look at it, and you kind of already know that.

So now you've got this torso of people who infrequently need access to their credit score,

Is that really a big company?

And if you then look at Credit Karma, it's like over 100 million Americans use it.

You've got 50 million quarterly actives.

You've got people logging in on average four times a month.

And the reason that it works is that the credit score is actually this sort of mirror that people like to look in and see how they're doing objectively as an adult.

Whether you're doing great, whether you're doing poorly, whether you're doing just okay, people really find a lot of sort of satisfaction in the feedback loop of looking at their credit score.

Not something that I ever would have predicted.

And as a result, Credit Karma has many opportunities to sort of inform and sell their customers' products.

And it really, really works.

So how do you reflect on that?

Like missing that?

I think when you have a formidable founder and they're showing a lot of early momentum in a market, inertia is the best mental model.

In my mind, inertia is the most powerful force in the universe.

So everything that is happening today is going to default happen forever.