Anna Helhoski

And it allows brands and retailers like Shopify, Walmart, Target,

Etsy to sell directly inside AI Chats without making you click through to another site.

Yeah, exactly.

Although you might want to be a little bit more specific.

So what's a highly reviewed, lightweight, soft body, top open carry-on suitcase?

So specificity is something that always helps and prompts, especially with shopping.

And one more thing about Google.

For now, Google's ad team is focusing on shopping ads and offers in AI mode rather than in its chatbot Gemini.

But that's pretty likely to change.

So meanwhile, on January 16th, OpenAI announced that it would begin testing ads in the free tier of ChatGPT.

In a post on X, the company said the chat responses won't be influenced by ads.

Ads will be separate and labeled and advertisers can't see your chats.

Yeah, yeah, same.

But give them the benefit of the doubt for right this second.

OpenAI also has its own version of in-chat shopping that's called Instant Checkout.

And a partnership was announced with Shopify and Etsy in the fall.

And basically, it allows US users to see product listings right in the chat.

And if the product supports it, complete a single item purchase within the conversation.

Oh, my gosh.

Yeah.