Anna Helhoski

Yeah, and it's addictive.

So in the future, it's going to be offering multi-item carts.

You're going to be able to buy a bunch of stuff at once.

Oh my God.

And it's going to be broadening the scope of which retailers it's going to be partnering with.

So there'll be more choices, but we know that certain things are going to be served to you more than others.

Basically, the convenience that comes with making purchases within an AI chat could completely transform shopping as we know it.

And completely blow up your budget.

Yeah.

AI shopping is going to be collapsing that line that exists right now between advice and advertising and then actually making a purchase.

I was thinking about influencers.

They get paid to advertise products to you and brands are counting on your parasocial relationship with that influencer that is going to steer you toward making a purchase.

But if you swap the influencer for an AI chatbot, and we already know how quickly people develop trust and

in some cases, a sense of a relationship with AI tools.

If an AI is telling you what to buy, where to buy it, and then letting you actually make that purchase without ever clicking a link or opening a new tab, that's going to be a pretty big shift in how people are shopping.

You're probably going to see fewer sketchy websites featured that are just kind of like a big mix of letters that's supposed to be a brand.

It's personalized.

It's convenient.

It's fast.

It's easy.