Anna Helhoski

And you may be able to find really specific items more easily than traditional search methods.

So recently I saw a podcaster that I follow also on Instagram wearing a pair of boots that I became kind of obsessed with.

So I'm sorry to say.

So I had ChatGPT look for it.

And I had to use a little bit of like prompt adjusting along the way, but it was able to actually find them.

But yeah, but they were like way out of my price range, like over a thousand dollars.

So then I asked it to find some similar, cheaper knockoff options that also like prioritize comfort.

And wading through the options separately outside of the chat, I found one for like $120 that worked for me.

Oh, that's a steal.

Totally.

I mean, but like a solid dupe.

They're very comfortable.

I will say it was very helpful to use as a starting point to find what I was looking for and then to compare items.

But I will say that even if it did offer me the option to check out within the chat, I don't think that I would.

I'm someone who, when I'm comparison shopping, I want to read reviews on the site itself, on other sites, and see if there's a discount available rather than just saying, like, click.

But that's only for things that I'm really considering.

I don't usually show my feet on camera weirdly enough, but I will privately send you a photo.

Yeah, I mean, that skepticism helps.

So treating AI like a salesperson or an influencer is a good first approach.

It's not really a neutral advisor if advertisers are paying for their products to be featured to you.