Anna Helhoski

So you might need to tailor your queries to be more specific.

And then, of course, make other comparisons against other trusted retail websites.

I will say that AI is going to try and ease the way and reduce all of your doubts, as it often does.

And it'll say, this is exactly what you're looking for.

This option checks all of your boxes, etc.

Don't get got, guys, okay?

All right, so how can ads show up without feeling like ads?

They're also going to feel like advice.

So based on your past searches and popular with users like you, basically just algorithmic-based advertising.

I would say watch for language that signals that it is an ad or that there's a partnership.

So featured partner, from a trusted partner, sponsored results, et cetera.

These products are paid to be there, and they're not necessarily the best option for you, and I think that's something really crucial to remember.

And AI could be prioritizing products that can be actually purchased inside the platform.

So something from one of those retailers that they're partnering with.

And it's not necessarily the best reviewed or the cheapest that you can find elsewhere.

I would say something similar to what I did.

But if you want to be more careful, basically use AI mainly for research and product comparison.

Especially if you're someone, like you mentioned, Elizabeth, prone to impulse buying.

I know I am at 2 a.m.

Don't check out once that feature becomes more widely available.