Anna Helhoski

Take that extra step.

Click a link.

Go through the checkout process directly on a retailer's site.

And that gives you just that extra minute to say...

do I actually really need this again at two o'clock in the morning?

You're also going to want to continue to price check bigger purchases against multiple retailers that might carry that product.

So you can make sure that you're getting the best deal.

Just taking a little bit more time between like I want that and then actually clicking purchase.

Check returns, warranties, make sure that those policies are being stated really clearly and accessibly.

A lot of times we buy things online that we don't want them.

So you want to make sure that you can actually return it.

But at a minimum, save receipts, take a screenshot, whatever it is that you need to do.

Here's something else I want to add.

The shift toward AI shopping is likely to move beyond the scope of what we're using it for, for research already, recommendations, or when it's more widely available to click on a product to buy.

It could also move toward delegating some more of the buying process to AI agents.

People don't seem to hate that.

Now, like Sean, call me a levy.

I don't want to hand my credit card over to an algorithm.

But listen to this.

A survey by ContentSquare, an AI analytics platform, found that about 30% of U.S.