Anna Wintour
👤 PersonAppearances Over Time
Podcast Appearances
It was a smart move.
A special projects editor observed the new hire during a photo shoot in Jamaica and wondered, have we hired the wrong person?
Anna's job was to command the set with authority, but she just stayed in the background watching.
This confused magazine's leadership, but not the crew, who preferred working with someone who didn't feel the need to interfere with every detail.
For them, she was a breath of fresh air.
Years later, she would say, I'm a big believer in hiring talented people and giving them the freedom to work.
People work better when they have responsibility.
There are two kinds of power, the kind that announces itself and the kind that doesn't need to.
And as we'll see, Anna actually has a bit of both.
Her real revolution wasn't style, it was substance.
Her assistant discovered something unprecedented.
She'd really had no qualms about being completely focused to the point of being very abrupt, seemingly rude because she just didn't have the time.
She was on her path to what she needed to do, period, the end.
No small talk, no office politics, just work.
In an industry built on relationships and feelings, Anna introduced something radical.