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Anna Wintour

👤 Person
1176 total appearances

Appearances Over Time

Podcast Appearances

The Knowledge Project
Anna Wintour: Vogue [Outliers]

I was absolutely enchanted with her, Lieberman would say.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

His problem, Mirabella was successfully running Vogue.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

So his solution was to create a fake job, creative director, a made-up title that made Anna second on the masthead with deliberately vague responsibilities.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

And I took it.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

She wasn't a number two person, but she also understood chess.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

She would change tactics, but not her dream.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

For three years, she was officially Marabella's deputy.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Actually, she was Lieberman's protege.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Learning the operation, building the relationships, waiting, preparing.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Marabella later wrote that Anna would sit in meetings shaking her head, obviously disagreeing with everything I said.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Anna wasn't being insubordinate, she was being inevitable.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

In 1985, British Vogue editor Beatrix Miller stepped down after 21 years.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Anna was offered the job.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

She's pregnant.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

She hesitates a little bit and then she takes it.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

She needs to prove that she can run something.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Anna walks into British Vogue and detonates, fires most of the staff, demands shorter skirts, injects an energy that had been missing for decades.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

The British press nicknamed her Nuclear Wintour.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

She doesn't care.

The Knowledge Project
Anna Wintour: Vogue [Outliers]

Circulation climbs, profits soar, British designers get discovered.